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Recent posts by Heather Champine

What are your 2020 marketing resolutions?

What are your 2020 marketing resolutions?

To make your marketing more successful next year, you’ll need to do something different than you did this year. Take this marketing book – The CEO’s Guide to Marketing – with you while you travel to brush up on your 2020 marketing plans. This best-selling step-by-step...
How to get in touch with a news reporter

How to get in touch with a news reporter

As an experienced publicist, it’s important for me to understand the sometimes subtle differences in targeted marketing versus mass marketing. Targeted PR is when I’m pitching a client’s story with the goal of reaching a specific audience, such as moms of...

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