How to tell your company’s story

Even after more than 30 years of working with hundreds of clients from around the world, it’s still very exciting for me to turn on the TV or click on a digital news site and see one of our client’s stories, knowing we made it happen. Good storytelling is an essential marketing skill and Media Relations is in the storytelling business. If you have a story to tell ‒ and what company doesn’t ‒ consider telling it through media stories. They give you the time and space to be persuasive.

Sharing your company’s or product’s story with reporters is probably the most effective way to spread the word because PR reaches massive audiences. Stories connect people. They stick in our minds. They trigger emotions. They make us think. They help us remember key points.

The best stories also need a What’s in it for Me message. Unless you’re triggering emotion and desire with your story, people are likely to tune you out. Getting people to desire your product more than their money takes persuasion. Telling audiences how you’ve listened to their needs and developed a solution helps to build trust and loyalty that can translate into sales.

Physicians refer you to surgeons. Companies may refer their specialized taxes to outside CPA firms. We’re experts at helping businesses tell their stories through all promotional channels, including publicity. And with our Pay Per Interview® model, we guarantee media coverage.

There’s no faster and more efficient way to reach the masses with your story than to tell it on TV or radio, in print and on the internet. We make that happen every day for our global clientele.

We’d love to talk with you about sharing your story through the media. Call us at 952-697-5269 or complete our contact form.

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

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