Do you need a good marketing plan?

by | Sep 30, 2021 | Advice & Tips

Use a good marketing plan - Business people around a conference table with one person standing in front of white board.

If you don’t have a good marketing plan you are throwing money out the window. We have been running our agency for 35 years and it’s rare to find a business that has a good plan. That used to surprise us but not anymore. Businesses are highly skilled when it comes to providing what they sell but they aren’t expert marketers. 

A well thought-out plan can develop customers for a lifetime of purchasing.

Here at Media Relations Agency, we have constructed what we believe is a superior marketing plan. We call it the Brand Playbook System

Every industry has its own special language. There are key concepts, terms and phrases that are the language of marketing; they are an integral part of what makes our plan so successful. 

A brand is the definition people hold in their minds of a company and its offerings. A brand is built in two ways: by what you tell people and by what they experience when they purchase the product. Marketing is what you “tell people,” so it’s important that messages are correctly encoded by the sender and correctly decoded by the receiver. It’s so easy to get off track if you don’t have a good marketing system. 

Our Brand Playbook System selects a combination of promotional mix channels that will deliver the greatest reach and frequency for the lowest possible cost. And the Brand Playbook System helps schedule promotions over the coming months, making sure to give attention to appropriate key messages, positioning and other factors that cause the consumer to understand why they should purchase your product rather than the competition’s.

Controlling your creative team is critical to increasing leads and sales. Undirected creativity often blocks sales rather than facilitates them. Creative talent love our Brand Playbook System because it gives them clear direction.

What you can measure, you can improve. The last step in our Brand Playbook System is systematic meetings that continually examine each facet of the plan and the results it is delivering. 

Over the last 35 years we have had behind-the-scenes access to well over 1,000 clients. Our expert staff will make it fun as they guide you through our Brand Playbook System.

The return on investment of your marketing budget can vary widely depending on how you spend your money. Instead of costing you money, a good plan pays for itself many times over. The Brand Playbook System fully documents all of your actions which assures that every single promotion is exactly on point every single time. That’s how you make money.

Whether you want to improve on your existing marketing plan or you are launching a new product, the Brand Playbook System is the marketing plan you need. It provides proven, experienced, expert marketing guidance. You should contact us now while it’s fresh on your mind. 

Far less experienced agencies charge much more for a marketing plan than we do. We bid most plans under $5,000.

It costs you nothing to learn about our Strategically Aimed Marketing Plan System and you will pick up some tips even if you decide not to hire us to write your plan. 

A common comment from our clients as we guide them through our Brand Playbook System is, “I never thought of it that way.” 

Heather Champine is the perfect person to talk to. She is a partner in our agency and has guided literally hundreds of clients through our proprietary marketing plan system. You can reach Heather at 952-697-5269 or by completing this form.

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”


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