Are you already off track with your 2023 marketing?

by | Feb 7, 2023 | Advice & Tips

Frustrated woman with all the choices for her 2023 marketing plan

Does it sometimes feel as if hundreds of marketing options are flying at you from all different directions? Product marketing has never been so diverse and it’s creating a lot of pressure. How can you know if you’re making the right decisions? Are you already off track? Are your 2023 goals even attainable? You’re not alone. Clients hire us because we offer peace of mind. 

You need to be able to trust your marketing agency to help you create a strategic plan to reach your goals, implement that plan, analyze results and help you stay on track. But too often, agencies that specialize in just one area of marketing — such as digital marketing — can’t see the whole picture. They simply don’t have all the necessary skill sets. 

As a full service agency with depth of expertise in all product marketing areas, Media Relations Agency has the experience and talent to partner with you on a successful 2023 marketing program.

Are you pursuing the right strategies and trends for 2023? 

Some 2023 marketing industry trends are crystal clear. A majority of companies surveyed are significantly increasing their content creation and SEO budgets this year. Email marketing is experiencing an uptick, as are digital ads. Companies are pursuing a blend of paid and earned media coverage to educate their markets and create desire for their products. 

You should be leaning into the human experience. People are still shell shocked by the pandemic, inflation, unrest, supply chain issues and other disruptions to their daily lives. They are steering clear of risk taking. 

Successful marketing in 2023 is about de-stressing their experience with your product and company. Your website should load quickly on any device. Web navigation should be intuitive. If you use ecommerce, the shopping experience should be problem-free. Use videos and infographics to simplify complex information. 

Your messaging should focus on how you are adding value. Stay positive. Be informative. Communicate your core values. Connect with your audience on an emotional level. 

Media coverage is the recommended foundation for your product messaging because it is an affordable way to reach the masses. Earned media coverage specifically should be a 2023 marketing goal because it lends third-party credibility. 

More credibility = less risk in your buyers’ minds, especially when that message is delivered by a trusted source.

Hire the right team 

This year, companies continue to outsource all or a substantial portion of their marketing tasks. The value of working with a fully integrated marketing agency such as Media Relations Agency is you don’t have to shop around whenever you need a new skill. 

Plus, it is reassuring that our processes are the result of 35 years in product marketing. We bring the experience of working with thousands of clients in hundreds of industries to the table.  

Whether you need marketing strategists, publicists, content marketers, digital ad specialists, SEO specialists, social media specialists, web designers, graphic artists, videographers … you get the picture … Media Relations Agency is a one-stop shop.  

Even if you suspect your 2023 marketing is already off track, we can help you turn things around. The sooner you call, the sooner you can start seeing the results. Call us at 952-697-5269 or use this form to schedule time on our calendars. 

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”


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