Marketing plans go wrong when CEOs abdicate their responsibility. It’s the CEO’s job to provide structure and clear direction, yet for whatever reason, they often steer clear of marketing.
Without a sound marketing plan developed by management, creative people often lose focus and drift away from selling. A well-written marketing plan forces creative thinkers to create promotions that drive leads and sales.
If you think about it, the last thing on a creative person’s mind is sell, sell, sell. They aren’t wired that way. It’s management’s job to establish a marketing plan that provides guide rails that keep the creative talent on track.
So, if your 2021 marketing plan didn’t work as well as you hoped, you probably don’t need more creativity. You need more structure. Here’s how we help CEOs and marketing managers write a more effective marketing plan. We teach them our Brand Playbook System.
Our Brand Playbook System is simple and easy to follow. We teach seven lessons based on our best-selling marketing process book, “The CEO’s Guide to Marketing.”
While our book is available to the public on Amazon, our Brand Playbook System is not. It’s private and available only to those who purchase the service from our agency. And for good reason. It’s a roadmap of how we successfully manage campaigns.
Our Brand Playbook System bridges the gap between structured selling and creativity. It’s like rocket fuel for marketing. So, if you are developing your marketing plan for 2022 you should give us a call to hear about our SAM Plan System. Heather Champine is a partner in our agency and the perfect person to explain it to you. Heather has guided literally hundreds of clients through our proprietary process long before we made it available as our Brand Playbook System. You can call her directly at 952-697-5269 or by completing this form.
If a marketing plan is on your mind, our Brand Playbook System will increase your leads and sales in 2022 because it’s a tested system.
P.S. In my opinion, most agencies overcharge and underdeliver when it comes to strategy and marketing plans. They soak companies fifty grand for something that’s usually not much more than a style guide. We charge a reasonable fee for the work we provide. Most of the time the price for developing a marketing plan using our Brand Playbook System comes in at round $5,000. Heather can give you an estimate over the phone. It costs nothing to find out if you think our Brand Playbook System will boost your sales in 2022.