A better marketing plan

by | Nov 23, 2021 | Advice & Tips

Man reading about a marketing plan on his tablet

Marketing plans go wrong when CEOs abdicate their responsibility. It’s the CEO’s job to provide structure and clear direction, yet for whatever reason, they often steer clear of marketing. 

Without a sound marketing plan developed by management, creative people often lose focus and drift away from selling. A well-written marketing plan forces creative thinkers to create promotions that drive leads and sales.  

If you think about it, the last thing on a creative person’s mind is sell, sell, sell. They aren’t wired that way. It’s management’s job to establish a marketing plan that provides guide rails that keep the creative talent on track. 

So, if your 2021 marketing plan didn’t work as well as you hoped, you probably don’t need more creativity. You need more structure. Here’s how we help CEOs and marketing managers write a more effective marketing plan. We teach them our Brand Playbook System. 

Our Brand Playbook System is simple and easy to follow. We teach seven lessons based on our best-selling marketing process book, “The CEO’s Guide to Marketing.” 

While our book is available to the public on Amazon, our Brand Playbook System is not. It’s private and available only to those who purchase the service from our agency. And for good reason. It’s a roadmap of how we successfully manage campaigns. 

Our Brand Playbook System bridges the gap between structured selling and creativity. It’s like rocket fuel for marketing. So, if you are developing your marketing plan for 2022 you should give us a call to hear about our SAM Plan System. Heather Champine is a partner in our agency and the perfect person to explain it to you. Heather has guided literally hundreds of clients through our proprietary process long before we made it available as our Brand Playbook System. You can call her directly at 952-697-5269 or by completing this form.  

If a marketing plan is on your mind, our Brand Playbook System will increase your leads and sales in 2022 because it’s a tested system. 


P.S. In my opinion, most agencies overcharge and underdeliver when it comes to strategy and marketing plans. They soak companies fifty grand for something that’s usually not much more than a style guide. We charge a reasonable fee for the work we provide. Most of the time the price for developing a marketing plan using our Brand Playbook System comes in at round $5,000. Heather can give you an estimate over the phone. It costs nothing to find out if you think our Brand Playbook System will boost your sales in 2022.

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”


What We Do

  • Publicity

  • Website

  • Advertising

  • Social Media

  • Creative

Contact Us

If you want your product to become famous.

Recent Posts

3 reasons to choose an experienced PR company

You wouldn’t trust a roofing company to design and build your home. While they may know their way around shingles, they probably have little-to-no experience in the other crucial home construction elements. Likewise, why trust an inexperienced agency to build and...

Product marketing checklist

For just about any product marketing campaign, it makes sense to collaborate with a marketing agency that’s a one-stop shop. That’s the easiest way to ensure all tasks are covered and accomplished. You’re also not losing money and momentum by hiring different agencies...


Pin It on Pinterest