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Your factory is smarter. Is your marketing keeping up?

by | Jul 7, 2025 | Content Marketing, Digital Marketing, Media Coverage, SEO Services

Construction worker touching AI screen

American manufacturers are modernizing fast. AI is transforming everything from predictive maintenance to quality control. But innovation only drives growth if your customers know about it. If you aren’t sharing your smart manufacturing story, you could be losing leads and credibility. 

Smart factories are making headlines  

Deloitte’s 2025 Smart Marketing Survey found 29% of manufacturers using AI or machine learning at the facility or network level, while 24% have deployed generative AI across their operations.  

Trade publications and business media are actively covering the rise of smart factories. To stay competitive, it’s critical to be part of these conversations. Procurement teams are increasingly favoring tech-forward suppliers that can prove their adaptability and digital maturity. 

First impressions start online 

Most B2B buyers thoroughly research vendors online before reaching out. If your website looks outdated or isn’t clear about your capabilities, you may be ruled out before you are even considered. 

Like many manufacturers, you may have upgraded your operations but not your marketing. No blog content, no white papers, no participation in industry media? That means limited visibility and lost ground as a smart manufacturing leader.

You’ve modernized your shop floor. It’s time to modernize your story. 

While AI and automation hold immense promise, turning that innovation into meaningful publicity requires more than just great tech. It takes a skilled marketing team that understands both industrial PR strategy and the nuances of manufacturing decision-makers.

Media Relations Agency wants to partner with U.S. manufacturers leading the next wave of smart industry. If you’re adopting AI, robotics or connected systems, you have a powerful story. Now is the time to tell it.

Let’s connect if:

  • You’re ready to modernize your website and align it with how today’s buyers research and choose suppliers.
  • You want your company to show up in Google and AI-driven searches by prospects looking for industry-specific solutions.
  • You see the value of being featured in manufacturing, business and regional media outlets. 
  • You want to publish consistent content on your website that positions you as a forward-thinking, high-tech partner.

Media Relations Agency is here to help you seize the moment. Contact us at 952-697-5269 or or use this link to schedule a free strategy call with marketing pros who know how to spotlight your AI-driven progress and help it fuel real business growth.

Written by Matt Hentges

Written by Matt Hentges

We can feel the energy go up a few notches when Matt is around! He immerses himself in a conversation, eager to learn all he can and genuinely curious to discover how he might be able to help. “My favorite part of my job is talking with new people and trying to find a connection or potential synergy,” he acknowledges. Matt keeps things light and fun, especially when discussing one of his favorite subjects: marketing. He enjoys his role in moving a project to the next stage, which is applying our Strategically Aimed Marketing process. “I’m like the little kid who asks “why?” over and over, and SAM 6 gives reasons to the “whys” in marketing.” As Matt channels his boundless energies into helping businesses make smarter use of marketing tools, he relishes being part of a team that capitalizes on each other’s strengths. “We have a wonderful business model that more than fills a unique niche within the publicity industry. We are truly marketing and publicity experts with many seasoned years behind our goal-driven agency.”

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