Coming up: June classes at MarketSmart Academy!
Got the hang of Facebook? What about Twitter, YouTube, Flickr, LinkedIn, Yelp or Foursquare? Believe it – these social media tools can become an asset when promoting your business to current and future clients. Learn how! June 29, 2010, 8:30am – 11:00am, “Creating a Social Media Plan.”
If you are still discovering the variety of ways to work with Facebook, learn how to maximize your promotional efforts on June 24, 2010, 8:30am – 10:45am, by taking the “Facebook 201: Marketing through Facebook” class.
Don’t stop there – now’s your chance to sharpen the focus on your market and understand the hot buttons that cause consumers to purchase. There are a wide variety of promotional channels; learn which ones will work best for you to deliver your message with long, persuasive, sales-rich messages! This is a comprehensive marketing promotions seminar that will be beneficial no matter what level of expertise or academic knowledge you have. June 30, 2010, 8:30am – 12:00pm, “Developing a Brand Playbook.”
www.marketsmart.kocinamarketingcompanies.com: click “Classes,” or call (612)798-7200
Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says.
With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.”
Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds.
When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”
