There’s really only one cost effective way to educate the masses about your product, and that’s through publicity. Reporters and producers have the ear of the public: when they do a news story about your product, the audience listens. That’s certainly something that can’t be promised by advertising.
There is one problem with publicity, though: most PR firms sell it by the hour, with no guarantee of coverage. But, regardless of whether their efforts are futile or not, you still get billed. At Media Relations, we sell publicity by the story, rather than charging just for our attempts. You only pay for success. We’ve been selling PR this way for over 20 years, and no one has arranged more product news stories than we have.
Our client list reads like a “Who’s Who” of thriving companies.
Publicity achieves what is impossible for advertising. Consumers actively block or ignore ads, but they love news stories. Imagine the impact that sales-rich storytelling told by trusted reporters and media outlets would have on your sales. If you would like to control this powerful channel and reach and teach consumers about your product through media stories, give us a call.
