Last week I sent a contract to an attorney to review. His rate is $300 an hour. He said it wouldn’t take him long to look it over and make a few changes. I’ll bet.
I wrote the following line 25 years ago when I started a company that sold publicity by story rather than charging by the hour: There’s something crosswise when the longer it takes someone to do a job, the more they make. My feelings haven’t changed.
If you are paying a PR firm by the hour to try to get you media coverage, consider testing us on a project. For 25 years we have spared our clients from worrying about what, if anything, they would get for their money. Heather Champine can explain our rate sheet. Her number is 952-697-5269. Our clients tell us we opened up a promotional channel they barely used. Some have been buying publicity by the story from us since we started in ‘88.
Nothing sells better than a good news story. Except maybe hundreds or even thousands of them.
Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller.
Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”
