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Women in business: A personal account of the power of networking

by | Sep 4, 2013 | Company News

Too often women are intimidated by networking. Throughout my career, I have always sought to build supportive relationships with other women because we can provide one another with tremendous resources. When I first met Marcy Twete, a natural networker, I immediately gravitated towards her. She understood the power of who-you-know and I wanted to help her cultivate her raw talent. We’ve been friends ever since.

Marcy and I were both involved in WomenVenture, a Twin Cities-based nonprofit organization that supports women-owned businesses. I was on the Board of Directors at the time. Marcy was the organized and determined Events and Sponsorships Manager. All of her hard work paid off as we executed one of the largest women’s conferences in the country. Her passion for maximizing women’s potential in their professional and personal lives was unmistakable even then.

I’ve since watched Marcy’s inherent skills blossom into undeniable knowledge of how to get ahead in the corporate world. The burgeoning success of her Career Girl Network and the honest advice in her book You Know Everybody! A Career Girl’s Guide to Building a Network that Works demonstrate the importance of women empowering each other. Connections can only help you reach your goals, even if they are with people in other fields of interest.

I’m happy that my company can spread the word about Marcy Twete’s business, and genuinely excited to watch her career explode. She put all of her energy into the nonprofit sector during our days on WomenVenture, and continues to elevate and motivate women. She’s an intelligent instructor in navigating the corporate jungle. Thanks to women like her, the glass ceiling is cracking.

Written by Robin Kocina

Written by Robin Kocina

Robin Kocina is a proven marketing industry leader who has been instrumental in growing Media Relations Agency, a top performance-based PR agency, from its inception in 1987 to its current status as a successful integrated marketing agency with international clientele and multi-million dollar revenues. As President, Kocina now concentrates her efforts on the agency’s direction and fiscal growth, as well as new business development in the company’s Minnesota and Florida offices. Kocina’s financial acumen is evidenced by her recognition as a Top Women in Finance Circle of Excellence (Finance & Commerce, 2013) as well as Top Women in Finance (Finance & Commerce, 2010). A highly regarded community leader, Kocina believes strongly in sharing her marketing and leadership skills through community service. She served as chairman of the board for Depart Smart. She also serves on the Leadership Board for the National Federation of Independent Business, and actively involved with the Women’s Presidents Organization. She is a past board member and Chairman of the Board for WomenVenture. Robin is the recipient of numerous honors for her leadership and community involvement: Inductee into the Women Business Owners Hall of Fame (2018); Exceptional Businesswoman Award (2016); Volunteer of the Year (Bloomington Chamber of Commerce, 2010); 25 Women to Watch (Minneapolis/St. Paul Business Journal, 2008); Upsize Lifeline Award (Upsize Magazine, 2008); Standing Ovation Award (Minneapolis/St. Paul Magazine, 2006) and Luminary Award (National Association of Women Business Owners, Minnesota Chapter, 2005).

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