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We know marketing so well that we wrote a best-selling book about it!

by | Oct 20, 2021 | Company News

Best-selling marketing book - Cover of The CEO's Guide to Marketing

Why have hundreds of businesses trusted Media Relations Agency with their marketing? It’s not easy to duplicate the experience we’ve developed over more than three decades of designing and implementing some of the most challenging marketing strategies. We know marketing so well that we even wrote a best-selling book about our processes. 

Here are five convincing reasons to trust us to make smart use of your marketing budget.  

  1. Media Relations Agency celebrates its 35th year in business in 2022. That’s a huge feat considering that only about eight percent of U.S. marketing agencies survive this long. Our clients appreciate that we set our standards high. 
  2. Media Relations Agency doesn’t shy away from hard work.  Earning publicity coverage has never been easy and it’s getting tougher. But we’ve been guaranteeing earned media coverage since we started in 1987. We are performance-based and proud of it! 
  3. Media Relations Agency can create and manage a well-integrated campaign. Other agencies prioritize advertising, SEO or design services. We have the expertise to prioritize whatever the right marketing mix is to help you reach your unique goals. 
  4. Media Relations Agency has the proven strategies to help you consistently stay onpoint with your messaging. Marketing is complex and dynamic. We can teach you how to feel confident about each decision even if your situation changes.  
  5. Media Relations Agency wrote an award-winning, Amazon best-seller about marketing. The CEO’s Guide to Marketing” is also the basis of an accredited marketing class. 

As with most CEOs and corporate leaders, you probably don’t deal with the day-to-day marketing minutiae. You’re too busy running a business. We’ve been doing this for nearly 35 years. We understand all the details and we know how to use each marketing variable effectively. 

We will work with you to give you a working knowledge – a clear overview – of marketing so that you understand our strategies and the basis for our recommendations. 

Call us at 952-697-5269 or use this form to schedule time on our calendars. 

Written by Robin Miller

Written by Robin Miller

Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.” Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.” An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”

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