It’s OK if writing isn’t your thing. That doesn’t have to stop you from succeeding. Historians say that Winston Churchill and Benjamin Franklin were notoriously poor spellers, for example. But marketing requires well-written content. If you struggle with writing, keep Media Relations’ editors on call. We’re available to edit what you’ve started and transform it into Media-Grade Content®.
Please puke on the paper.
I once worked with a leader who hated to write. She’d dump information into a Word document (she called it “puking on the paper”) then she’d send it to me to clean up. I’d do the heavy editing, then together we’d polish it. It was a pleasant, time-efficient solution.
“Puke on the paper” may be a cringe-worthy phrase but it’s memorable. The next time you’re staring at a blank screen, agonizing about a writing project, you’ll probably remember it.
Media Relations offers stand-alone writing and editing services even if you aren’t a PR, web or digital marketing client. Just open a house account and start sending us projects. We follow an easy, seamless process.
Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.”
Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.”
An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”
