I hand out this marketing assessment sheet when I give a talk about my book. I tell the audience members to grade themselves, their internal marketing teams and their agencies. If they score low, they should buy copies of my book and read it until they could teach it. No one should put up with a marketing team that doesn’t score high in every area. See how you do.
If this tip makes sense to you, you should buy my book. “The CEO’s Guide to Marketing” is the most practical marketing book you will ever read. It outlines a six-step process that will bring clarity to marketing like you’ve never experienced before. It’s literally a step-by-step guide to more leads, higher sales and a stronger brand.
If you are a CEO, marketing manager, writer, graphic designer or anyone else who has a hand in marketing, you need “The CEO’s Guide to Marketing.” I’m not kidding when I say it will make you the smartest marketer in the room. You are going to wish you had this book years ago.
Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller.
Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”
