Is your digital advertising giving you analysis paralysis?

by | May 26, 2022 | Advice & Tips, Digital Marketing

Business person confused by all of the digital advertising options available

Stepping up your digital advertising may be confusing. Perhaps you’re not familiar with all the terms and acronyms such as CPC, SERP, CRO and CPA. Or maybe the pages of data give you unpleasant flashbacks from high school algebra. If all the numbers and options are giving you analysis paralysis, it may be time to delegate the task. Here are four questions to ask before hiring an agency to manage your digital advertising. 

  1. How will they stay focused on the details most likely to increase sales? Some agencies focus primarily on the technical aspects of a digital advertising campaign. We’re different. Choose an agency that zeros in your messaging. Media Relations Agency uses our Strategically Aimed Marketing system to fine tune ad content before we launch into the technical aspects of our clients’ digital advertising campaigns. We make sure we understand the audience and desired actions.
  2. Do they have the right talent? The average marketing agency only has 3-5 employees. That means you’re depending on a few people to have a multitude of strengths. A benefit of Media Relations Agency being a hybrid agency is that we also have a full team of professional writers to craft advertising content. Our design team prepares eye-catching graphics that align perfectly with our clients’ brand guidelines.
  3. Are they data hounds? As digital ads are running, you need experts who understand the analytics and optimize your campaigns to keep them working for you. We have years of experience in all the major digital ad platforms, including Google Search, Shopping and all the social media channels.
  4. Will they be transparent about results?  You aren’t paying an agency to keep secrets. We provide a dashboard so you can see 24/7 how your digital advertising campaigns are performing. Have questions? We’re happy to explain metrics so you can understand how your campaign works.

It makes sense to have a full-service agency manage your digital advertising. We have the talent and expertise to produce a hard-working ad campaign. Let’s get started! Call us today at 952-697-5269 or complete this form. 


For more great marketing advice, check out The CEO’s Guide to Marketing!

Written by Kris Best

Written by Kris Best

Kris Best is not your typical writer. She’s a strategic thinker with significant experience with health, technology and non-profit organizations. “I give a lot of thought to how the content I create is going to be used, as well as reused.” She’s also enamored with the power of social media, and is always looking for ways our clients can capitalize on this important promotional channel.


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