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How to become your industry’s go-to expert

by | May 15, 2025 | Marketing Strategies

Person in hard hat being interviewed

In an increasingly crowded marketplace, visibility isn’t just nice to have. It’s a strategic necessity. One of the smartest strategies for boosting your credibility and standing out in your industry is to be seen on a regular basis in respected trade publications.

These niche outlets are powerful platforms. They help you showcase your expertise, strengthen your brand authority and keep you top of mind with the people who matter most: decision-makers, peers and potential partners.

Media Relations Agency specializes in helping clients like you build a strong, consistent presence in the trade media. We’ve been doing it for decades. We understand which stories resonate. We get to know the editors. And because of the relationships we build, these outlets often come to us looking for expert sources — like you — for their feature stories.

Here’s the best part: You don’t need to wait for a big product launch to get noticed. Trade editors are constantly looking for fresh insights on emerging trends, real-world success stories and expert opinions that provide value to their readers. Chances are, you already have several angles they’d love to feature. 

If you want to be known as the expert your industry turns to, increase your sales, grow your business and look smart among your peers, let’s talk. We’ll help you uncover the story opportunities you didn’t even know you had, and put you in front of the people who can take your business further.

Are you ready to level up your visibility to attract the right business? Let’s start shaping your trade media presence today. Schedule a quick call by contacting us at 952-697-5269 or by using this link

Written by Heather Champine

Written by Heather Champine

Heather is a multi-faceted leader. She’s part marketing strategist, part consumer psychologist and part motivational cheerleader. “I love understanding what drives people to take action, especially when it involves getting the media to run stories about our clients,” she says. With more than 25 years of experience, she has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. She enjoys leading campaigns for complex industries such as medical devices and technologies, as well as fun industries such as hair salons. She thrives on pursuing creative ways to educate consumers about clients’ products, and ultimately inspiring them to buy. “I appreciate becoming a part of each client’s marketing team. I cherish the long-lasting relationships, and successful marketing programs we have created together.” Heather also finds joy in her daily collaborations as part of our creative team. “I am grateful to work with publicists, writers, designers and other marketing experts, all enjoying what they do because they are using their God-given strengths. Our publicists have great instincts because they all have media backgrounds. When things get hectic, it’s often Heather who cracks the first joke. “We encourage people to be a little goofy and unique. Some of the best ideas and solutions emerge because we know how to have fun,” she grins. “I may say something like, “Remember this is PR not the ER. Now, lighten up and go book a great story idea with the media!”

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