The digital space is riddled with partial sentences, grammatical errors, misspelled words and unexplained acronyms. That type of writing may be fine when you’re commenting from your personal account on the latest funny cat video, but the negative impact of poorly written content can be substantial on your company’s product marketing.
Your reputation is on the line
Here are three major ways poorly written content can backfire on your marketing program.
- It can cause people to doubt your professionalism. Your marketing content tells readers a lot about your attention to detail. If readers believe you don’t care enough to write well, they may wonder what other areas of your business are not getting your close attention.
- Your main points may get lost. Not everyone is willing to read something two or three times in order to understand what you’re trying to say. While it’s necessary to create desire for your product, avoid burying your content within too much fluff. Get to the point quickly and clearly.
- Your information may be misunderstood. What may seem very clear to you may be confusing to someone less familiar with the topic. Proper grammar and punctuation can help with clarification. “Let’s eat grandma vs. Let’s eat, grandma” is a classic example of how a single comma can change the meaning of a sentence. You may chuckle, but unclear information could be disastrous when you’re giving dosage, operating or even purchase instructions.
Media-Grade Content® is the solution
Media Relations Agency’s Media-Grade Content process was developed over decades of working with top journalists and reporters. Whether we’re writing one paragraph or several pages, our content is substantive and relevant.
As important, it is written using the media’s preferred AP Style as our guideline. The result is content that is in keeping with how your customers and prospects receive other trusted news and information. It is written with authority and clarity.
Well-written content supports your marketing objectives. When you have a content marketing project, call us at 952-697-5269. Or, use this form to get an estimate.
