Kudos to Media Relations co-owner and Chief Operating Officer Robin Kocina who has just been elected to Board of Directors for ClearCause Foundation, a 501(c)(3) organization founded to advance global safety for students traveling abroad. Robin will serve as Chief Marketing Officer, responsible for maximizing the impact of the publicity arranged for the Foundation’s services and initiatives. Media Relations has managed ClearCause Foundation’s media campaign since 2013.
Founded in 2010, ClearCause Foundation has been instrumental in creating awareness about the risks and lack of state or federal oversight of student programs in foreign countries. Its leaders have also been instrumental in passing the first legislation to help protect students, and in creating tools for parents and students aimed at improving their safety abroad.
Kocina brings more than 30 years of marketing and leadership experience to the ClearCause board. In addition to her role at Media Relations, she has served in leadership positions within several nonprofit organizations including serving as Chairman of the Board for WomenVenture.
Robin will coordinate the writing for your newsletters, social media posts, website, blogs, newsletters and press releases. “I like interviewing clients and spokespeople, hearing their stories, getting to know their personalities and listening to how they phrase their thoughts,” she says. “It’s fun to transform what I’ve learned from those conversations into media-grade content.”
Robin enjoys shaping content to ensure that the message will be clearly received. “When someone understands the relevance of what they’re writing and can position it properly for their audience, their work tends to be more convincing and on point. I’m fortunate to have a very diverse background, which gives me a good perspective whenever we bring on a new client.”
An IABC- and Mercury-award winner, Robin says her practical experience in the health sciences has proven particularly beneficial as she interprets clients’ scientific information for mainstream media. “But it’s no longer sufficient to write well,” she cautions. “As marketers, we must now comply with the intricacies of digital marketing. That involves a whole set of rules, which are constantly evolving.”
