The Summer 50+ PrimeTime Living Expo is July 26-27 at Jackpot Junction. With the dates getting close, our publicists are on the phones every day with our media contacts to arrange additional interviews with our marketing partners and expo participants. We personally contact reporters, editors and producers. By asking the right questions, we work with the media to develop stories while positioning our marketing partners as interesting newsmakers and go-to experts.
The latest TV interview aired this past Saturday on KMSP Fox 9 news featuring Ms. Minnesota Senior 2011, Janine Sherry Lange, who will perform at the expo. Janine is a wonderful spokesperson and a lot of fun to watch during an interview.
https://www.myfoxtwincities.com/dpp/morning_news/ms-minnesota-senior-serenades-fox-9-jul-3-2011
Janine will appear live during a KARE 11 TV segment scheduled for this week. Not only is she drawing people’s attention to the expo, she’s also doing a great job of capitalizing on the media exposure to promote the Ms. Minnesota Senior Pageant.
We’ve also got lots of things in the works with print media. The Sun Current, a local weekly newspaper, has an interview scheduled this week for a print story with one of our marketing partners.
I’ll have more media updates in a couple weeks!
