It was a whirlwind couple of days at the Spring 50+ PrimeTime Living Expo. The hugely successful expo took place April 19-20, 2011 at Mystic Lake Casino Hotel. The expo was packed with top-notch speakers and presentations including Better Business Bureau and Humana plus a tremendous selection of “ageless” services and products, tantalizing ideas for things to do and places to go, and options for new ways to feel good and stay in shape.
In addition, the expo is home to the annual Ms. Minnesota Senior Pageant, which showcases mature women age 60 and over – the ‘age of elegance’ — as they defy age-related stereotypes. Eight lovely ladies competed for the title of Ms. Minnesota Senior. Janine Sherry Lange of Preston, Minnesota was crowned Ms. Minnesota Senior during a gala pageant and amid plenty of enthusiastic attendees and reporters.
The Spring 50+ PrimeTime Living Expo was a media hit as well, with coverage in the Star Tribune and other outlets, including this great Rochester Post Bulletin feature story that appeared in print and online: https://postbulletin.com/news/stories/display.php?id=1451660&query=janine+lange
News is based on the root word “new,” which is something no publicist should ever forget. As a publicist, I am excited to contact the media with the new and exciting story opportunities offered by all three 50+ PrimeTime Living Expos. I focus not only on the best stories to pique the media’s interests, but also pm positioning each exciting 50+ PrimeTime Living Expo as the leading go-to event for new trends, original and interesting products and services.
With this in mind, we are looking forward to a new exciting line-up for the next 50+ PrimeTime Living Expo July 26-27 at Jackpot Junction. Could your product or service be the trend highlighted in the next feature story?
