Arranging PR for the Mid-America Remodeling & Design Expo is exciting. With the many different exhibitors and the upswing in remodeling here in the Twin Cities, the expo is a huge media draw.
The expo is a story within itself. Business reporters take interest when I tell them that that remodeling has hit a five-year high. They know I’ve done my homework and that I have a newsworthy story ready for them. I also make expo exhibitors available to reporters, so that they can pursue the story angle: ”How is this boom affecting local contractors?”.
Other ways I am getting publicity for expo exhibitors:
- Local and weekly newspapers also like to cover local companies participating in the Mid-America Remodeling & Design Expo. When I call the editors, they are excited to run a business brief featuring someone from their own community.
- Home reporters from the large daily papers are interested in remodeling trend pieces, so I am working with Mid-America Remodeling & Design Expo exhibitors on topics such as exterior and bathroom remodeling trends. The media is interested in knowing how we are spending our remodeling dollars.
If you are a remodeling expert who has completed some interesting jobs recently, I could use your input. Trend pieces are very mediagenic and reporters like to be on top of these stories.
As this expo’s exhibitor list grows so does my list of stories ideas. I am excited each time someone new signs up to participate in this show.
