The digital marketing landscape is evolving faster than ever. Falling behind isn’t an option. After decades in this competitive industry, one truth stands out for us: Authentic storytelling always wins over superficial tactics. If you want your brand to stay relevant and thrive in 2025, there are three essential trends you need to embrace now. In fact, these aren’t just trends. They’re your roadmap to more leads and higher sales.
Why trust Publicity.com?
Marketing may sound simple on the surface. But, it’s complicated to implement correctly and consistently, day in/day out. Successful marketing is seldom DIY. It requires a strong understanding of the foundational principles and how to use them effectively, something we have in abundance after helping our clients tell their stories for nearly 40 years.
Whereas some agencies simply manage ad spends, Media Relations Agency applies our Strategically Aimed Marketing (SAM 6®) process to use our clients’ budgets appropriately. We look at all the details, from the promotional mix and market segmentation variables to product positioning and marketing orientation philosophies.
Our clients know they have access to our full suite of premium marketing solutions plus long-term strategic guidance.
For 2025, we’re taking advantage of the digital marketing trends that will strengthen your marketing foundation. From there, we are incorporating the tools and strategies most likely to move each client closer to their individual goals.
Here are some of the most important strategies we’re incorporating this year:
- We’re using a people-first approach. We are taking actions to help clients earn buyers’ trust. We are doing this by creating high-value, sharable content to leverage with their LinkedIn connections. This can be tricky because we are subtly weaving in our clients’ messaging. We know we’ve got to be careful not to trigger the brain’s defense mechanism, which tends to tune out overt sales messages. Our Media-Grade Content® helps ensure our clients’ content is memorable and resonates on a human level.
- We’re laying out action steps for clients’ website resource section. This involves creating a content plan based on where they want to be in a year, and how we will help them build it out. As we work with them to add informational resources, our clients are establishing their company’s thought leadership. We are also creating a strong keyword net for them. And our work is empowering their sales staff with more high-value materials to share with prospects and customers.
- We’re offering built-in flexibility and adaptability. A growing number of businesses are putting a specific dollar amount on account with us, to spend on a monthly basis. That’s usually about $5,000/month. This consistent investment ensures their marketing is always getting professional attention, even if they get pulled in other directions. As important, having a predictable amount on account gives them the flexibility of adapting their strategies based on real-time results.
We value long-term relationships. That can only happen if we’re working together to achieve results. Our mission is to help our clients build awareness, get leads and make sales.
Are you ready to collaborate with the Publicity.com team? Explore the possibilities by calling for a free consultation at 952-697-5269, or use this form.
