All marketers ask themselves the same question: How do I get consumers to buy my product?
The sad truth is: Many marketers are promoting their products all wrong. They place ad after ad but get little in return. They may end up wasting a whole bunch of money and looking like failures. They may blame the economy or the product itself, but that’s not really the problem.
The issue: Their simple ads don’t fulfill the needs of the consumer. Smart marketers need to address each stage of the consumer buying process.
Jason is our chief digital marketing strategist. Clients love him because he’s amazing at explaining complex ideas and concepts to non-technical people. In fact, Jason has been teaching businesses how to turn their websites into profit centers since 1995. He feels most invigorated when he’s helping clients use digital media to distinguish themselves from the competition. Jason is one of those rare people who can effortlessly interpret how digital changes are likely to benefit or hinder a marketing program. Using his extensive experience in design and web development, he can quickly review any scenario and determine how best to help a client.
