Expo: a collection of things (goods or services for public display) Offering products, services and resources at an expo has become a vital marketing tool in today competitive marketplace. Events and expos appeal to small businesses with small advertising budgets. Expos offer exhibitors and sponsors excellent venues for face-to-face sales, introducing new and updated products, and providing information about their company’s services all in a relaxed and entertaining atmosphere.Mid-America Events & Expos, Inc. has been producing quality expos and events since 1997, operating some of the most highly successful consumer expositions in the MidwestWith events & expos like the Body Mind Life Expo, Seniors Spring Show, Seniors Expo, and the Girlfriends Expo & Getaway , there are vast opportunities to appeal to highly profitable target markets such as the fast-growing seniors market, healthy choosers and women buyers. Robin Kocina, president of Mid-America Events & Expos, Inc., and producer of four well-established consumer expos in the Twin Cities area says expos are just one of her top three economic recovery tips for local business owners:
- Be creative: what you did before might not be enough right now. “Look for new ways to create an impact including blogs, Facebook and other social media. Because they enable you to stay in front of your customers with fresh, relevant content, these promotional channels can positively impact both customer retention and set your business apart from your competition.”
- Find face-to-face ways to interact with your primary audience. “In-person events accelerate the selling process. They are considered best for branding, creating name recognition, and building databases. With more prospects in your sales pipeline, you’ll be able to rebound faster for post-recession profits.”
- Consider how you might want to re-position your product or service. “Buyers are still making buying decisions. This is a good time to go after those people who are re-evaluating their current buying decisions. If you have a high-end product, you might want to focus your messaging on durability instead of luxury, for example.”
