Fall will be here before you know it. Time is flying for me. I am planning PR strategy and determining my pitching media contacts for our big fall events: the Mid-America Remodeling & Design Expo, and the 50+ PrimeTime Living Expo.
Here are a few PR strategies that are keeping me busy with these shows.
Be the first with seasonal trends and event details
- I am taking this opportunity to “be first” with journalists. I like to stay ahead of stories featuring seasonal trends.
- Working ahead can give me the advantage of offering my content first. You never want to hear your media contact say, “We just did that story.”
- With the Mid-America Remodeling & Design Expo, I have worked long-lead and even dailies to be the first to offer top fall remodeling trends, experts and event details.
Position event experts within story angles
- I use experts involved with these shows: Not only does this give the journalist a better and less biased article, but it also gives you an opportunity to add dimension to your pitch. Who doesn’t like to hear from the award-winning home remodeler about the top fall trends? Reporters love easy-to-read tips or trends lists.
- Once I identified my experts, I had conversations with them so that I could develop story angles based on their expertise.
Look for additional opportunities
By beginning my PR pitching early, I have time to seek additional opportunities. Calendar mentions are great. I can pitch calendar editors and register each event online. Zvent.com is a great website that will post local events within categories. I have already posted September’s Mid-America Remodeling & Design Expo on several online calendars.
If you’re a remodeling contractor serving the Twin Cities area, call us at 952-697-5269 to learn more about this show. I might even have a media opportunity for you!
