Are you trying to reach America’s most dynamic market? Between 2005 and 2030, the senior market (age 60 and over) will grow by 81%. With boomers, it’s not about age, it’s about being able to see themselves in your brand and products.
Connecting your name brand or product with this mature audience is a matter of ageless marketing. Mature marketing is about more than health conditions and retirement plans. It’s about a lifestyle and a state of mind—actually, more a state of being.
The Spring 50+ PrimeTime Living Expo is designed to provides attendees with a tremendous selection of “ageless” services and products, tantalizing ideas for things to do and places to go, plus the opportunity to explore new ways to feel good and stay in shape.
In addition, the expo is home to the annual Ms. Minnesota Senior Pageant, which showcases mature women age 60 and over – the ‘age of elegance’ — as they defy age-related stereotypes.
Mystic Lake Resort and Casino’s marketing partnership with 2011 Spring 50+ PrimeTime Living Expo provides an excellent promotional channel for Minnesota’s most all-inclusive entertainment destination.
Mystic Lake Resort and Casino is synonymous with a pageant that pays tribute to contestants for their achievements and volunteerism, and champions their ability to exemplify healthy aging, wellness and mental well being.
As a publicist, the Ms. Minnesota Senior Pageant attracts extensive media attention. Print TV and radio are excited to reveal who will be the next Ms. Senior Minnesota. Mystic Lake Resort and Casino glows in the spotlight as a marketing partner with Spring 50+ PrimeTime Living Expo.
Could you product or service benefit from the “ageless” marketing? Marketing partnerships are still available for Spring PrimeTime Living Expo or upcoming PrimeTime Living Expos. For more information go to www.101expos.com.
