Amazon sells billions of dollars in products annually, including many dietary supplements and natural health products. As more of our clients add Amazon to their retail distribution channels, they rely on Media Relations Agency to create and optimize their storefronts, distinguish themselves from their competition and ensure that their Amazon content drives sales.
Our job as product marketers is to educate consumers, giving them strong reasons to buy. Our task becomes even more vital on Amazon, where consumers are most often presented with competing products and look-alike language all on the same screen.
You could try to construct and maintain an Amazon presence based primarily on SEO research and a basic understanding of digital marketing. Or, you could involve experts who have significantly deeper knowledge of how the big players succeed.
Our Media Relations Agency team has more than three decades of experience educating consumers about our clients’ products. We have great instincts. We also employ best-in-class ecommerce marketing tools to analyze Amazon search and buying trends. Then we use that knowledge to our clients’ advantage. We can (and often do!) manage every aspect of an Amazon store.
It makes sense to involve your marketing agency with your Amazon team because we know how to create desire for a product. Media Relations Agency offers such industry-leading services as:
- A+ content: Adding A+ content to your product detail pages can help result in higher conversion rates, increased traffic, and increased sales when used effectively.
- Amazon ecommerce packages: Priced according to your needs, we have monthly packages for Amazon SEO Services, including a quarterly competitor analysis; Amazon advertising services, including keyword research and promotion/coupon management; and Amazon store launch and management, which includes everything from store design to all product descriptions.
- State-of-the-art analytics: Data analysis to help you stay on top of your key performance indicators and gain insights on making them work even harder for you.
- Keyword automation: Excel at using top search terms in your content for higher discoverability.
With the millions of products sold on Amazon, just having a presence on this gigantic seller isn’t nearly enough. Make smart use of your Amazon store by including us as key members of your team. Call me at 952-697-5210 or use this form to schedule a consultation with me.
For more great marketing advice, check out The CEO’s Guide to Marketing!
