Healthy consumers are healthy spenders. Many Americans are making progress in following healthy habits and healthy lifestyle modifications. These health-oriented shoppers are least likely to patronize supercenters, mass merchandisers, convenience/gas stores and dollar stores.
How is your health and wellness business or service planning to reach these healthy consumers? Here in Minneapolis, we’ve had a lot of success using health & fitness celebrities to bring local healthy choosers face-to-face with our clients. For our 11th annual Body Mind Life Expo, featured presenter and former Biggest Loser contestant O’Neal Hampton is creating quite the media buzz. In his recent KLBB–AM radio interview, thousands of listeners heard O’Neal describe how Body Mind Life Expo makes a real difference in people’s lives and is the trusted clearinghouse for health and wellness products and services.
Each year, thousands of Minnesotans attend the original Body Mind Life Expo (www.101expos.com) at the Minneapolis Convention Center March 5-6 for ideas on staying healthy. This year, in addition to O’Neal Hampton’s presentation, attendees will find motivation and tools to lose weight, get fit, live a more eco-friendly lifestyle and discover how to eliminate whatever may be preventing them from living well. That’s quite an incentive to attend!
People also spend quality time exploring local resources including environmentally-friendly products, stress-free vacation ideas, workshops and classes, counseling and motivational centers, clinics, acupuncture/bodywork services and more.
The Body Mind Life Expo is the place for your wellness-oriented product or service to reach these health conscience consumers concerned with nutrition, fitness, stress and their environment.
Find out how to incorporate this incredible face-to-face opportunity to meet with thousands of healthy choosers into your 2011 marketing plan. Visit www.101expos.com for more details.
