Since I am one of the newer publicists, I have recent experience with the training process. I wanted to share my opinions of what tools are working for me, listed below by most valuable.
- Mentoring: I have never worked for a company that actually assigned a senior staff member to be available to newer staff members. I found this tool the most helpful. I still consult with my mentor for advice and strategies. We are both on some of the same projects which is extremely helpful when discussing pitches, media tours and market contacts.
- Project Meetings: I really find the information in these valuable. They motivate, and provide me with new pitching angles and new product information. Most importantly they give the publicists insight into the direction the client wants to go when pitching different media markets.
- Marketing class: This in-house class has been educational. I leave each class thinking about ways to use the practical knowledge in my pitching. Knowing all of the pieces that go into a marketeting plan helps me to organize and outline new projects.
- Orientation: This “first impression” training was very organized and well thought out. There is so much information to cover. The most valuable tool provided to me during orientation was the resource manual, in which I made notes and which I still refer to.
- Experience: This is the best teacher. This position definitely has a “just do it” component, and I have learned to think fast and be extremely creative. I also listen to other publicists and learn.
Every day I learn a new detail that helps me in this position. That keeps it interesting and fun.?
