I got a request to show some samples of how you can set up content chains around your daily activities. When you use your site as the source of approved content about your company it can serve three purposes: Site, Search and Social.
1. Site: Make your site updates accumulate over time into a resource for your visitors.
2. Search: New content adds to the material by which the search engines will index you. Be sure to include your customers’ common search terms.
3. Social: Through both syndication and sharing, your content is made portable and available through all of the new promotional channels now available to businesses today.
Through our Web process we develop the infrastructure, posting guidelines and training. Always watch for opportunities to turn a 1-to-1 conversation into a 1-to-many post.
MarketSmart Sites were developed by Kocina Branding & Marketing Companies (KBMC), a full-service marketing firm with 20+ years of experience weaving sales-rich copy into content valuable to your target market. Our expertise is in Public Relations, Content Development, Online Marketing and Event Planning.
Jason is our chief digital marketing strategist. Clients love him because he’s amazing at explaining complex ideas and concepts to non-technical people. In fact, Jason has been teaching businesses how to turn their websites into profit centers since 1995. He feels most invigorated when he’s helping clients use digital media to distinguish themselves from the competition. Jason is one of those rare people who can effortlessly interpret how digital changes are likely to benefit or hinder a marketing program. Using his extensive experience in design and web development, he can quickly review any scenario and determine how best to help a client.
