The evidence is now sufficient to convince us all: Our personal life style choices are the primary drivers of chronic disease and rising healthcare costs.
So what does a healthy lifestyle entail? According to the dictionary, lifestyle is a way of life or style of living that reflects the attitudes and values of a person or group. A healthy lifestyle would be a way of living that would result in a healthy mind, body and spirit.
People look for opportunities to spend quality time exploring local resources: everything from proper exercise techniques, weight management and anti-aging tips to the latest on the use of natural therapies and other fact-based ideas for taking control of their health. Make no mistake, this healthy chooser market is growing fast! Think about how to creatively connect with them, and shape your product messaging so that it is relevant to them.
Each year, thousands of Minnesotans attend the original Body Mind Life Expo, March 5-6, 2011 (www.101expos.com) at the Minneapolis Convention Center for ideas on staying healthy. If you market a lifestyle product or service, this expo offers the face-to-face marketing opportunity your business needs.
The Body Mind Life Expo draws targeted crowds, who come to hear and meet with everyone from celebrities to experts who provide advice on nutrition, physical fitness and disease prevention, as well as emotional and even fiscal well being. This makes it a powerful marketing tool.
Among this year’s big attention-getters will be Biggest Loser season nine contestant O’Neal Hampton. He will motivate and energize by sharing some of the diet and exercise strategies he learned during his stay on the Biggest Loser ranch. He’ll also tell the attendees what to expect if they decide to try his live-in weight loss and fitness program located near Lake Superior.
Is your business in need of a powerful marketing tool to reach healthy choosers? The 11th annual Body Mind Life Expo is a trusted clearinghouse for health-related information, products and services. There is still time to get involved and give your business a healthy boost!
