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Marketing strategy capitalizes on hometown connection to net twice the coverage

by | Nov 5, 2010 | Company News

Are you looking for media in your own backyard? Local daily papers and TV love a hometown angle for stories. Some of the most effective marketing strategies are those designed to peak local media interest.For a recent placement, we focused on our client’s prestigious international award. We interested the client’s hometown media not only in covering news of the client’s award, but also in running a follow-up story about the client’s products and research.

The result was two front-page stories: A hometown media home run. The newspaper ran photos of the company, products and company officers within both stories.

When developing your media campaign, your strategy should capitalize on awards and honors, and hometown ties, as well as product promotions.
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Written by Sallie Crowl

Written by Sallie Crowl

Sallie is thorough and tenacious, precisely the type of person you want talking with the media about your products. A clear thinker, she uses her sales background to help reporters see all angles to a story. A veteran of the publishing and printing industry, she’s been making good things happen for our clients for five years. Sallie has achieved client placements on CNN, WGN-TV, and Better TV, and in an impressive list of print media including First for Women, Woman’s World, Energy Times, Amazing Wellness, Better Nutrition and Health Magazine.

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