Century College partnered with our Seniors Expo this fall to reach its target market of the 50+ age demographic. Century College was chosen by the American Association of Community Colleges to serve as one of 5 colleges in the nation to mentor other community colleges in developing innovative programs for individuals over age 50. The 10-year-old Seniors Expo offered a proven way to reach this demographic, enabling Century College to reach and teach this age group about its innovative new programs. By holding preliminary auditions for the Seniors Expo’s talent contest at Century College, and involving the College in the finals held during the Seniors Expo, expo producers were able to help Century College generate interest and create awareness about its programs.
In addition, expo and event partnerships often generate media coverage that might otherwise be unaffordable if a company were to consider trying to purchase it by hiring a PR company. For example, media coverage of Century College’s participation in the Seniors Expo included 3 local newspaper articles plus radio interviews.
