When you are charged with publicizing an upcoming event, how do you keep the media coming back for more? We prioritize our efforts before the expos so we can hit the ground running, contacting media with a constant stream of timely and exciting news stories, most of which feature our marketing partners.
Well in advance of the expos, we develop PR strategies with marketing partners. A key to any successful media campaign is compelling story ideas that will drive media interest. Reporters’ calendars fill up quickly. Give the media a reason to take notice. Offer a unique angle that distinguishes your pitch.
When we started contacting the media about our 50+ PrimeTime Living Expo, it was to get coverage for the 50+ Strut Your Stuff talent contest taking place during the event. Once we’d exhausted media interest in that story, we were ready to switch gears. We’d already worked with our marketing partner, Humana, to prepare some unique and timely story angles.
Any fitness topic gets the media’s attention, and yoga is one of today’s hottest fitness trends. Humana is sponsoring a yoga class at the expo for attendees. Television loves the visual component to this story. Newspapers want to feature valuable fitness tips from the experts presenting the class. Using a seasonal angle, fall fitness trends, will add a timely dimension to our pitching.
Who doesn’t like to save money? Humana is also sponsoring the appearance of a pharmacist at the expo, who will offer tips on managing the high cost of prescription medications. Business and consumer reporters are excited to feature stories using such expert resources, and healthcare costs are always newsworthy. We feel confident about getting a second round of media coverage with these angles.
Hit the ground running with a well-orchestrated media campaign. Prioritize your PR efforts to tie into local trendy and timely topics. Remember to have a variety of creative and unique ideas. If you want our help publicizing your event, give us a call at 952-697-5269.
