After NBC affiliate KSNV aired this interview in Las Vegas, it’s a sure bet that Google searches for our client’s product shot up dramatically. I enjoyed booking this Las Vegas TV coverage on the Ed Bernstein Show, which is Nevada’s longest-running television talk show.
Ed Bernstein has interviewed celebrities in virtually every industry, from Whoopi Goldberg and Henry Winkler to John Kerry and Wolfgang Puck. Bernstein’s interviews are known for having an educational component. That’s why we thought he might be interested in welcoming a fitness and nutrition expert to discuss advances in energy products.
This Las Vegas TV coverage was no roll of the dice. We worked with the client and producers to provide an interesting display of items to be discussed, which rounded out the segment nicely.
The interview was about three minutes long, which is considered lengthy for TV. There was a tight close-up shot of the product label, the product name was mentioned at least four times, and the expert clearly described many of the product’s energy- and mood-boosting benefits.
You don’t have to be a headliner or high roller to get Las Vegas TV coverage, but you do have to have an experienced agency such as Media Relations. We know who to call, the right idea to pitch, and how to professionally manage all the details.
