Category: Advice & Tips

You’d think given the promotional power of the media that it would be a fully developed promotional channel. Instead, for all practical purposes it is untapped.

Surprisingly it is the PR industry that has kept PR from blossoming into the powerful promotional force it can be. [...]

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Expo PR tip: Using Marketing Partnerships to Your Advantage

If you are spending the marketing dollars to exhibit at an event, you might also want to consider trying to [...]

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A former news producer’s secret for getting the PR jump on your competition

Is it summer yet? Seriously, we have another two to three months of this drab and dreary weather to sit [...]

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What is targeted marketing, and what can it do for your expos and events?

One major distinguishing benefit of our events is that each one attracts a specific target audience. For example, we produce [...]

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Key questions to consider before exhibiting at an expo

In most major markets, there is healthy competition among consumer expos. Frequently, there are events with similar names and confusing [...]

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Our publicists find jaded journalists give the best advice

From time to time I enjoy reading blogs from “jaded” journalists (their own term, not mine) on all the gripes [...]

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Event PR: Are you thriving or just surviving? Think like a PR person.

It takes a certain kind of personality to thrive in public relations.  As a PR professional we tend to think [...]

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Our publicists nab new ammo to help land national magazine coverage for our clients

Our publicist team is in possession of some great insider information that will significantly improve our ability to get our [...]

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Mike Danielson’s social media marketing article voted Readers’ Choice!

Congratulations to Mike Danielson, Media Relations’ director of Health and Nutrition Division. His article, Why Social Media Marketing Must Follow [...]

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Publicizing your event: Would You Dive into the Pool Without Knowing How Deep the Water Was?

When diving into the PR and marketing pool for your event or expo you really need to be clear about [...]

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