Surprisingly it is the PR industry that has kept PR from blossoming into the powerful promotional force it can be. [...]
Surprisingly it is the PR industry that has kept PR from blossoming into the powerful promotional force it can be. [...]
If you are spending the marketing dollars to exhibit at an event, you might also want to consider trying to [...]
Is it summer yet? Seriously, we have another two to three months of this drab and dreary weather to sit [...]
One major distinguishing benefit of our events is that each one attracts a specific target audience. For example, we produce [...]
In most major markets, there is healthy competition among consumer expos. Frequently, there are events with similar names and confusing [...]
From time to time I enjoy reading blogs from “jaded” journalists (their own term, not mine) on all the gripes [...]
It takes a certain kind of personality to thrive in public relations. As a PR professional we tend to think [...]
Our publicist team is in possession of some great insider information that will significantly improve our ability to get our [...]
Congratulations to Mike Danielson, Media Relations’ director of Health and Nutrition Division. His article, Why Social Media Marketing Must Follow [...]
When diving into the PR and marketing pool for your event or expo you really need to be clear about [...]