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The Habit of Going the Extra Mile

Napolean Hill, author of the popular business book “Think and Grow Rich,” wrote this essay about the habit of going the extra mile. Jim Cook, owner of Investment Rarities, Inc., gave me a copy of this booklet 20 years ago. I read it and have tried to practice this concept ever since. Hill’s advice made an important impression on me and I hope it will be of value to you as well. Lonny J. Kocina President Kocina Branding & Marketing Companies, Inc   Download The Habit of Going the
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Media Hypnosis

The most overlooked mass selling secret of the century and how you can unleash its potential to help create your own personal business empire. It’s the Elephant in Your Corner that You Can’t See I’m Lonny Kocina, President and founder of Media Relations, Inc. My public relations firm makes more than 10,000 calls each month to business leaders throughout the United States, trying to increase their profits through publicity. But something strange is going on. We keep running into an invisible
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10 Tips for Getting the Most from Your PR Dollar

These tips are designed to help you get the most out of your public relations dollar. If you just did interviews and left it at that, public relations would still be a wise marketing investment.  But there are many ways to leverage your media interviews for your maximum advantage.  A completed media interview is a tool that can be used again and again. The following steps will show you how to turn your media interviews into a multi-faceted marketing tool. 10 Tips for Getting the Most from Your
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17 Pointers that will make you look like a media pro

The Big Picture - I doubt there is another public relations firm anywhere that books as many interviews as we do at Media Relations, Inc. When our staff members give you their advice, it’s as practical as you can get. I’ve asked them to come up with common mistakes they have seen our clients make while interviewing and show you how to avoid the same pitfalls. If you follow their simple suggestions, you will have more successful interviews. I’ll offer the first piece of advice: take your interview
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