Category: White Papers

The Breathe Right Story

This chapter from Lonny Kocina’s 2002 book, Media Hypnosis, demonstrates how PR can be used to help create and build a brand. His prediction at the end of this chapter has become a reality.

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The Habit of Going the Extra Mile

Napolean Hill, author of the popular business book “Think and Grow Rich,” wrote this essay about the habit of going [...]

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Media Hypnosis

The most overlooked mass selling secret of the century and how you can unleash its potential to help create your [...]

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10 Tips for Getting the Most from Your PR Dollar

These tips are designed to help you get the most out of your public relations dollar. If you just did [...]

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17 Pointers that will make you look like a media pro

The Big Picture – I doubt there is another public relations firm anywhere that books as many interviews as we [...]

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How to avoid social media posts that cause brand damage

Mike Danielson, director of our Health & Medical Division, has written an insightful white paper on this subject called, How to avoid social media posts that cause brand damage which you can download for free. Take a look at it, then call us to talk about how we can start some social media buzz about your products.

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