The other day I was talking with some of our younger staffers about what the marketing business was like before cell phones, email, Facebook, blogs and YouTube. Of course we didn’t know it at the time, but marketing was far less complicated back then.
Lately, it seems like the rules are changing weekly. We’re using communications tools that weren’t even invented a year ago. One thing remains constant: we’re still focused on keeping our clients’ products in the conversations. As former New York Congressman Bruce Barton once said, “Talkers have always ruled. They will continue to rule. The smart thing is to join them.”
What we don’t recommend is diving into social media marketing without a well-devised plan.
You need people who understand how social media works, and who can ensure that your online conversations are relevant. Otherwise, you’re wasting your time. Or worse: you could say things that damage your brand.
Mike Danielson, director of our Health & Medical Division, has written an insightful white paper on this subject called, How to avoid social media posts that cause brand damage. Take a look at it, then call us to talk about how we can start some social media buzz about your products.
