Posts by Heather Champine

Are you getting the marketing response you deserve? Probably!

So your press release did not grab the attention of the media.  You only got two responses to your blog […]

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Should you pay for a celebrity endorsement for your publicity campaign?

Is hiring a celebrity a smart marketing tactic? Be careful: Celebrity endorsements can backfire for several reasons. We’ve worked with […]

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How can social media be used to increase product publicity?

One of social media’s greatest marketing strengths is that it gives businesses a way to interact with key influencers: people […]

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2014 marketing budget trick, tip and secret

Are you working on your 2014 marketing budget? Do you have remaining budget for 2013? If you answered yes to […]

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Google away!

When was the last time you used Google to search for an advertisement? Umm … probably NEVER! It just seems […]

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While you were waiting, your door’s been wide open to your competitors

Publicity opens doors to fantastic sales opportunities. I talk with people every day who are trying to figure out how […]

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What do the Wall Street Journal and a house have in common?

Years ago after we arranged for a client’s story to run in the Wall Street Journal, we called the publication […]

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Will your company be mentioned in Woman’s World?

Here’s how you can get your company and/or product mentioned in the media. Our publicists are currently working with reporters […]

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Was your company’s story in USA Today this month?

Would you like to see your company’s or product’s story in the news? Our publicists are currently working with reporters […]

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Create a Press Release the Media Will Love!

Have you struggled with writing a press release? I can help. I’ve worked side-by-side with reporters for 25 years, and […]

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