A common phrase around our office is, “If you need something done, give it to Heather Aarre.” Heather is a master at efficiently completing tasks in an organized manner. As account service specialist, her work is vital but often behind the scenes. I want to tell you about her and give her some recognition. By anticipating details and holding herself to high standards, Heather gives our clients the top-notch service they deserve. She helps create the positive, industrious culture at our PR agency.
Our pricing structure and our people set us apart from other agencies. With Pay Per Interview Publicity®, we charge per story we successfully arrange, not per hour worked. And as for our people, we hire hard-working team players who keep a positive attitude and persevere until the job is done. Our two newest publicists, Tsering Yangchen and Lauren Seagren, continue in this tradition. They’re just the type of people you need to help you promote your product.
As you plan your 2016 marketing budget (or use up the last of your 2015 funds), take advantage of an overlooked way to reach consumers: Promote your products with media coverage. We’re now making it even more affordable to get product publicity. For new clients, we’ll subtract $1,000 from the cost when you sign up for a $10,000 or larger publicity campaign. This discount may be just the opportunity you need to make publicity a part of your marketing strategy.
You’re probably planning your 2016 marketing strategy or trying to use up the last of your 2015 budget. I have an idea for you. Take advantage of an underused alternative advertising strategy and kick off 2016 with a well-planned product publicity campaign.
Media coverage for your product is affordable. It’s powerful. It’s also surprisingly underutilized. Persuading reporters and producers to share your story is an extremely effective way to reach consumers, but many marketers don’t take advantage of it. They may not realize how attainable and convincing media coverage is. But I can show you how to use it.
Content marketing is an important strategy because it enables you to teach consumers about your products when they’re looking for information. By creating useful, informative articles and videos, you can deliver your message to ad-wary consumers. But generating these materials can be time-consuming, to say the least. And how do you make your content truly interesting for your audience? Here are three efficient ways to create appealing content marketing.
We help many of our clients improve the value from their trade show participation. Our experience also includes personally attending major trade events around the world for the industries we represent. Our agency even owned a successful events company for many years. Here are some professional tips for increasing booth traffic, capturing the interest of more qualified prospects and achieving other trade show goals.
Breathe Right is a well-known national brand that wasn’t always so famous. Download our free paper to get a behind-the-scenes look at the publicity campaign that helped make this national brand an American phenomenon. In addition to explaining the strategies behind Breathe Right’s success, we’ll give you a free Mediagenic Analysis so you can see how we use publicity to boost brands.
In real-time marketing, marketers use social media to comment on special events as they happen. While using Twitter to draw attention to products during award ceremonies and sports matchups is a relatively recent trend, publicity as a promotional channel has successfully tapped into special events for decades. The media stories we arrange often incorporate seasonal themes and holidays to build interest in our clients’ products. Timely media stories show consumers that our clients’ products help them celebrate holidays or ease seasonal concerns.
No matter how much communication technology changes, media appearances still have a real “wow” factor. Consumers are impressed to learn that your product has been highlighted on television programs, radio shows, online networks and in print publications. You can use this fascination and third-party credibility to your advantage by repurposing the media coverage we arrange for you. From personal selling tools to social media posts, you can reuse media stories in a surprising number of ways to promote your product.
To win the content competition, differentiate yourself by writing media-grade content for all of your owned, shared and paid promotional channels. That means that the content written for your blog, website and collateral materials must meet the same stringent standards as your press releases and pre-written articles. Writing with the media judges in mind will help your content always take center stage. Without it, your content may never win the competition or your target audience’s attention. Writing media-grade content takes talent!