We help many of our clients improve the value from their trade show participation. Our experience also includes personally attending major trade events around the world for the industries we represent. Our agency even owned a successful events company for many years. Here are some professional tips for increasing booth traffic, capturing the interest of more qualified prospects and achieving other trade show goals.
Breathe Right is a well-known national brand that wasn’t always so famous. Download our free paper to get a behind-the-scenes look at the publicity campaign that helped make this national brand an American phenomenon. In addition to explaining the strategies behind Breathe Right’s success, we’ll give you a free Mediagenic Analysis so you can see how we use publicity to boost brands.
In real-time marketing, marketers use social media to comment on special events as they happen. While using Twitter to draw attention to products during award ceremonies and sports matchups is a relatively recent trend, publicity as a promotional channel has successfully tapped into special events for decades. The media stories we arrange often incorporate seasonal themes and holidays to build interest in our clients’ products. Timely media stories show consumers that our clients’ products help them celebrate holidays or ease seasonal concerns.
No matter how much communication technology changes, media appearances still have a real “wow” factor. Consumers are impressed to learn that your product has been highlighted on television programs, radio shows, online networks and in print publications. You can use this fascination and third-party credibility to your advantage by repurposing the media coverage we arrange for you. From personal selling tools to social media posts, you can reuse media stories in a surprising number of ways to promote your product.
To win the content competition, differentiate yourself by writing media-grade content for all of your owned, shared and paid promotional channels. That means that the content written for your blog, website and collateral materials must meet the same stringent standards as your press releases and pre-written articles. Writing with the media judges in mind will help your content always take center stage. Without it, your content may never win the competition or your target audience’s attention. Writing media-grade content takes talent!
Traditional methods are fine for spaghetti sauce and pie crusts. Not for publicity pricing models. At Media Relations, Inc., we break with tradition and charge our clients per media story we arrange, not by the hour we work. Our pricing structure is performance-based and we have been awarded a national trademark for our unique Pay Per Interview Publicity® pricing model. So with us you’re not paying someone just because they tried.