What a great story. I had no idea you had such an interesting product. It was fun to learn all about it. I think the reporter did a good job of explaining the benefits and how you stack up against the competition. Pretty impressive. As a matter of fact, I’m going to purchase it the next time I have a chance.
One of the reasons I’m going to make the purchase is that I feel I can trust a product that has been written up in the media. By the way, I checked, and the story was also available online.
One type of content marketing remains a little-known secret: media coverage. Media stories reach massive audiences, and are interesting and relevant.
Media coverage is a powerful yet underused public relations strategy. It gives consumers interesting, useful product information without being an advertisement. But many marketers don’t realize they can use media coverage as marketing.
This is your last chance to learn how to target your best audience and use media coverage by attending
A few days ago, I had the pleasure of speaking at the Encourage Her Network’s Signature Luncheon about how to get noticed in the media. I jumped at this opportunity to tell women business professionals that publicity is a cost-effective way to keep their products front-and-center in the minds of consumers. It was fun to see them sit a little higher in their seats when I explained that with Pay Per Interview publicity, they pay only for results.
I like to compare stale PR strategies to hibernation.
How much money remains in your 2016 marketing budget? Do you want to get more results out of your 2017 budget? Here are three tips to consider:
If you need to spend the rest of your marketing budget, so you can get the same or a bigger budget for next year, send whatever is remaining to us. We’ll start working on a dynamic publicity campaign to kick off 2017 and make you look like a superstar.
To make a splash with media coverage next year, it’s best to start sooner rather than
Every marketer knows you need to stay on top of trends. Knowing these trends, as well as how to capitalize on them, can help you more effectively tell your company’s or product’s story. That’s what we do at Media Relations Agency. Our team monitors the media and works tirelessly to make connections which benefit our clients. Smart marketers know that this type of strategic publicity can help get your product the attention it deserves.
Publicity is a successful promotional tool because it
I recently read an article in which a psychology professor explained how storytelling enhanced his teaching. He said stories are attention-getting and help build connections. I agree. And so does the marketing world. Run an Internet search for “storytelling in marketing” and you’ll find scads of articles. Storytelling may seem like a relatively new marketing buzzword, but our marketing agency has used stories for nearly 30 years to help clients promote their products. In that time, we’ve