Media Relations Agency Blog

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We create websites that work for you today and tomorrow

You want your business to grow. So do we. And we understand that you may not have the resources, or even the need, to build the website of your dreams today. We get that. In fact, we consider it our job to build a website that grows with you and your company. We’re a step up from most web design firms. First, we build marketing tools into every website. This helps fuel your growth. And second, we have the development skills to take your website to the next level when you’re ready for it.
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If you want on-trend content, you need to listen to big data

If your head is buried in a pile of paperwork or you’re running from meeting to meeting, you may be missing out on a critical business tool: big data. Knowing what your customers are saying, which trends are developing (and which are fading) and what your competitors are doing can give you a distinct marketing advantage. The gathering of this information is called social listening. It’s not always easy to get, but it is always insightful.

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Local flair helps us effectively reach a nationwide audience

Shop local. Support your neighborhood businesses. Many of today’s consumers are avoiding major retailers and spending their dollars closer to their neighborhoods. This can be a problem for operators and franchisees of nationally known brands. Their name awareness is often a double-edged sword: appealing to some consumers, dissuading to others. The solution is to promote your product or service with a local flair.

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These enhancements make your website more user-friendly and valuable

Your website should be an important part of your sales team, an asset that you just can’t live without. If it’s not connected with your other business tools, however, it may feel more like a liability. We’re often asked to make a website more user-friendly. The two most common enhancements are ecommerce and data integration. Both of these technical updates can extend the functionality of your website and boost its earning potential.

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Publicity for health and nutrition products is my specialty

If you have a new health and nutrition product, you’re probably eager to tell your story. But this market is so crowded that it can often be difficult to get noticed. Partnering with an experienced team can help get you the attention you crave. Our marketing agency specializes in arranging publicity for health and natural products. We know the best ways to get your story in front of millions of interested consumers.

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Graphic Designer 2.0: Why your graphic designer needs marketing chops

I’m a graphic designer. And I’m also a marketer. Everyone here at Media Relations Agency is well versed in marketing techniques and philosophies. It’s part of our culture. Each and every staff member, regardless of our title or job duties, has to understand marketing principles. Yes, there’s even a test. This common knowledge is one reason why our clients enjoy working with us. We don’t just create content that sounds pleasing. We make graphics which help tell their stories beautifully.

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Can your content marketing program pass this fitness test?

How healthy is your content marketing program? Is it active and robust? Or, is it a virtual couch potato making minimum effort? Here are a five questions to help you determine if your content marketing program is fit or getting a little flabby. Have you set your fitness goals? Define your benchmarks. Who do you want to reach? What messages do you want to communicate? What actions do you want readers to take? How often do you want to get in front of your audience?     Are you using the right
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