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Here’s something you may not know about us …

CLIENT WORK: Our booming Health and Nutrition division attracts media attention for a wide variety of B2B and B2C health and nutraceutical clients. Many marketers consider us a leader in that industry. But that’s not the only field we play on. We arrange sales-boosting publicity for many other industries through our Consumer Products division. I recently arranged magazine coverage for Capital Keys, one of our games and toys clients. Attracting attention for this client is almost as much fun

Video 5: The CEO’s Guide to Marketing Video Series

I’ve recorded an 8-part video series you will find helpful, and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read. In the 5th video, I talk about scheduling promotions based on information gathered from the code sheets I showed you how to create in video 3. Cycling through primary value points and positioning messages, in the order that gives the highest ROI and builds the strongest brand, is imperative.
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The only thing that will outsell a nice media story about your product is hundreds of them.

There’s not much in life that’s better than hearing a good story. Examples of storytelling are all around us: sitcoms, Easter dinner, Friday night at the bar, a Sunday morning sermon, the new James Patterson thriller. Everywhere you turn, stories are being told. Lots of things in life come and go, but storytelling is a constant. I think that’s why media stories work so well for selling products; they are in line with the way people like to communicate. However, just because media stories
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You might want to know about this little business luxury

Projects are flying at you. There’s pressure to get things done. Smaller writing and editing projects get shoved to the bottom of the pile – again – because you can make more money doing other things. Here’s a little business luxury some executives use to keep this from happening: They reach out to us. I received an email the other day from a client preparing for a trade event. She briefed me on what she wanted written about her company in the show program, and attached her ad for me to
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Video 4: The CEO’s Guide to Marketing Video Series

I’ve recorded an 8-part video series you will find helpful, and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read. The 4th video explores the pros and cons of the promotional mix channels. This is where the rubber meets the road. All the work done to create promotions lives or dies as the message flows out to the public. Knowing the characteristics of each promotional mix channel has serious implications.
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Video 3: The CEO’s Guide to Marketing Video Series

I’ve recorded an 8-part video series you will find helpful, and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read. You are going to love the 3rd video in the series. It describes what I call code sheets. You will learn step-by-step how to create a code sheet for each product, and also one for your company and each of its divisions. This is an indispensable tool for managing your messages. Anyone
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Media-grade content helps grow your business one word at a time

Content that resonates with readers breaks the ice, educates and influences purchase decisions. But irrelevant, poorly written content is an epic fail for your sales team. It isn’t persuasive. Media-Grade Content delivers well-chosen words that bridge marketing and sales. It helps grow your business one word at a time. Every time the media shares our clients’ stories with their audiences, we know we’ve done our jobs. Fake news has created even more skepticism. Businesses must work harder
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Video 2: The CEO’s Guide to Marketing Video Series

I’ve recorded an 8-part video series you will find helpful, and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read. In the 2nd video, I’ll show you a clever tactic I’ve used to teach my staff key marketing terms. It’s shocking how many marketers can’t define even basic marketing terms. It’s hard to imagine being a competent marketer without a clear understanding of terms such as brand and
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