Media Relations Agency Blog


Use your hometown media opportunities to gain national impact

Every business has a rich story to tell. Media publicity goes a long way in giving your company credibility. But most people overlook the best way to build more national recognition: taking advantage of hometown media opportunities. Our team feels so strongly about this valuable strategy that we recommend it to most of our clients. That’s why we worked so hard to arrange this coverage in Minnesota’s Star Tribune for our Minneapolis-based client JMC Retail Group. The feature article explains
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Product publicity is an endorsement on steroids

Product endorsements work because you trust in what someone else says about a product. You trust a friend because you know they won’t lie. You trust a celebrity because you believe them to be honest. And you trust the media because reporters and producers research the facts. Journalists are also trusted because they are viewed as objective observers. So if they do a story about a product, the audience perceives it as something special. When a reporter or producer does a story about your product,
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The recipe for marketing success: national publicity with social media

I love gaining nationwide attention for my clients, such as this placement on Fox and Friends. The segment topic was cold and healthy summer drinks. Registered dietitian nutritionist Felicia Stoler shared a recipe for a chilled and protein-packed ‘teeny bikini coffee martini’ featuring our client’s product. This placement earned them more than 1.6 million impressions. What’s better than that? Combining this national publicity with social media for a super-sized and long-lasting win. National

Woman’s World publicity helps client reach more than a million women

When you need to get your product noticed in the gigantic anti-aging marketplace, an article such as the one I arranged in Woman’s World is a huge benefit. Adding to this exciting placement: The editor included a quote I provided from a well-known physician about our client’s product. We thrive on arranging this sort of national publicity for our clients!

Advanced targeting can improve your digital advertising ROI

Digital advertising can be a highly effective way to increase visibility and drive sales. To get the best return for our clients’ investments, our Checkerboard team optimizes every online campaign. Our clients appreciate this extra attention to detail. With the ever-evolving digital space, advertising is more intricate than ever before. You need a thorough understanding of digital advertising strategies, such as advanced targeting, to ensure messages are being delivered to the most receptive audiences.
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Concise storytelling can help push your product into a consumer’s mind

Competition fuels innovation. And every innovative product has a story behind it. At Media Relations Agency, we take pride in being able to help tell those stories. After all, which product would consumers most likely choose: one they saw in an ad somewhere once, or one with which they have a more engaged relationship because of creative and concise storytelling?

Blogging for business: It works and here’s why

Blogs connect customers with products and influence purchase decisions. Surprisingly, many businesses owners are leaving money on the table because they still don’t feel that blogs drive sales. Or they may believe that they don’t have enough content to keep buyers interested. Leave that thinking to your competitors, because blogging for business works. It’s an extremely cost-effective way to connect with your customers and prospects, regardless of your industry.

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