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Video 2: The CEO’s Guide to Marketing Video Series

I’ve recorded an 8-part video series you will find helpful, and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read. In the 2nd video, I’ll show you a clever tactic I’ve used to teach my staff key marketing terms. It’s shocking how many marketers can’t define even basic marketing terms. It’s hard to imagine being a competent marketer without a clear understanding of terms such as brand and
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This blog is all about you.

Have you ever read an article in a newspaper or magazine that mentioned your competition’s product, but not yours? If you have, I bet it ruined your day. You don’t have to get mad when you’re not in the spotlight. You just have to take action. If you want that glowing testimonial in a consumer magazine, trade magazine profile or information-packed newspaper article, get yourself a great publicist.   Great publicists know how to get attention.  They understand the media. They know
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Video 1: The CEO’s Guide to Marketing Video Series

I’ve recorded an 8-part video series you will find helpful and you can watch it right now. It’s based on my upcoming book, The CEO’s Guide to Marketing: The most practical marketing book you will ever read. In the 1st video, I briefly describe the premise of the series, which is to teach marketers a six-step process I call Strategically Aimed Marketing, or SAM6™ for short. I also introduce a simple graphic I’ve used over the years as a trick for holding a comprehensive image of marketing
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They call it the Promotional Mix for a reason

One danger marketers face is promotion’s current state of complexity. I was talking with an applicant yesterday who has extensive experience helping large companies buy digital ads. To help me understand the dynamics of the relationship between the digital ad buyer and the digital ad seller, he showed me a graphic that looked like the wiring diagram for a pinball machine. With all the digital channels and data available to marketers today, it’s easy to get deep in the weeds and lose sight

A wonderful little video series

CLICK HERE TO WATCH THE VIDEOS NOW I can’t stress enough the importance of defining the word brand as the definition people hold in their minds of your company and its products. Once you agree that’s what a brand is, it becomes obvious how challenging branding can be. There are so many forces working against you it can make your head spin. Even in the most perfect conditions, getting two people to define anything the exact same way is nearly impossible. As marketers, the best we can do is
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Let’s show the world how smart you are

Our clients are smart people who offer helpful services or make amazing products.  I love the fact that I get to share their stories and showcase their expertise,  such as this article I placed in Muscle and Fitness Hers magazine. It made a strong impact. The magazine has a circulation of more than 500,000, plus it positioned our client as a true expert in the fitness industry.  Media coverage such as this is why so many of our clients have been with us for years, or even decades. For this
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What should I include in my new business website?

Our Marketing to Go video series is a quick and easy way to boost your marketing knowledge. In this short video, you’ll learn exactly what you need to include on your website to bring people through your sales funnel, from discovery to information gathering to action. https://youtu.be/PcXqxkKX1Dg For more tips you can put to use immediately, simply like Checkerboard on Facebook, follow us on LinkedIn and subscribe to our YouTube channel. For a free website review, call us at (952) 697-5211
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I saw a wonderful story about your product in a magazine today.

What a great story. I had no idea you had such an interesting product. It was fun to learn all about it. I think the reporter did a good job of explaining the benefits and how you stack up against the competition. Pretty impressive. As a matter of fact, I’m going to purchase it the next time I have a chance. One of the reasons I’m going to make the purchase is that I feel I can trust a product that has been written up in the media. By the way, I checked, and the story was also available online.
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LAST CHANCE (Free Webinar)

One type of content marketing remains a little-known secret: media coverage. Media stories reach massive audiences, and are interesting and relevant. Media coverage is a powerful yet underused public relations strategy. It gives consumers interesting, useful product information without being an advertisement. But many marketers don’t realize they can use media coverage as marketing.   This is your last chance to learn how to target your best audience and use media coverage by attending

Your product in the news = mass awareness

Most CEOs think their companies and products are best-kept secrets. They feel that if everyone just knew how great their companies and products were, everybody would buy. Extensive media coverage closes the gap between people not knowing about your products and knowing about them. Heather Champine will be presenting a webinar on March 9th that will show you how to attract media coverage. And Heather should know. Her team of publicists has spent hours on the phone with the media every day for 30