Websites are only valuable if they are current. Today’s consumers go online to find answers. If your website is filled with outdated information, doesn’t answer their questions or worse – can’t be found – it won’t solve their problem. And you won’t make the sale. Keep your website working for you by making sure it fills your customers’ desires.
If your head is buried in a pile of paperwork or you’re running from meeting to meeting, you may be missing out on a critical business tool: big data. Knowing what your customers are saying, which trends are developing (and which are fading) and what your competitors are doing can give you a distinct marketing advantage. The gathering of this information is called social listening. It’s not always easy to get, but it is always insightful.
Shop local. Support your neighborhood businesses. Many of today’s consumers are avoiding major retailers and spending their dollars closer to their neighborhoods. This can be a problem for operators and franchisees of nationally known brands. Their name awareness is often a double-edged sword: appealing to some consumers, dissuading to others. The solution is to promote your product or service with a local flair.
Your website should be an important part of your sales team, an asset that you just can’t live without. If it’s not connected with your other business tools, however, it may feel more like a liability. We’re often asked to make a website more user-friendly. The two most common enhancements are ecommerce and data integration. Both of these technical updates can extend the functionality of your website and boost its earning potential.
No disrespect to the dusty tactics still being taught in journalism classes, but after 30 years of writing content for the media, we’ve developed a better way of telling our clients’ stories. Our media-grade press releases are more effective at reaching their intended audiences.
You put a lot of money and effort into the design and creation of your digital advertisements. You have a great product or service to offer with a catchy tagline. Customers should be gathering at your doorstep or saturating your website, yet it seems as though you are shouting your message to a deaf and blind audience. Does this sound familiar to you?
If you have a new health and nutrition product, you’re probably eager to tell your story. But this market is so crowded that it can often be difficult to get noticed. Partnering with an experienced team can help get you the attention you crave. Our marketing agency specializes in arranging publicity for health and natural products. We know the best ways to get your story in front of millions of interested consumers.
I’m a graphic designer. And I’m also a marketer. Everyone here at Media Relations Agency is well versed in marketing techniques and philosophies. It’s part of our culture. Each and every staff member, regardless of our title or job duties, has to understand marketing principles. Yes, there’s even a test. This common knowledge is one reason why our clients enjoy working with us. We don’t just create content that sounds pleasing. We make graphics which help tell their stories beautifully.