To grow sales, you need to expand your audience. You need to go beyond your email list and social media followers. A magazine such as Woman’s World excels at building awareness.
Mass media is influential. It has the power to significantly boost awareness and create trends. So why do so many marketing managers ignore it?
I’ll show you the techniques I use to help our clients motivate their current customers, attract more followers and drive hundreds of thousands of dollars of sales.
All marketers grapple with the same issue: how to tell a story that lands their product in more shopping carts. The first step is to capture consumers’ attention. I’m not going to tell you this is easy. Winning consumers’ interest can be a real challenge. But in 25 years of working with marketing teams, I’ve noticed some commonalities about what works and what doesn’t. Here are four strategies you may not be using to promote your product.
Is your marketing on the right course? Let our experts personally review your digital marketing plan.
How many potential customers would you like to reach with one media story? How about 947,087? That’s how many people received my client’s message through this Woman’s World coverage I arranged. This national magazine article taught readers across the country that natural eggshell membrane (NEM) can help ease arthritis pain. Publicity is truly mass marketing.