Your Pet Product in
the News Guaranteed
Clients love our Pay Per Interview Publicity® pricing model.
Our agency has been arranging media coverage for products like yours for more than 30 years.
We’ll relentlessly contact the press to arrange your stories. By making hundreds of calls to the media every day for 30 years, we have built up a huge proprietary database of media contacts. By hiring us, you get access to our network of reporters and producers.
We charge per story we arrange, not by the time we spend. We’ll show you our pricing menu up front, so you’ll know how much you’ll pay per story. Often, our stories cost a fraction of what comparable ad space would cost. Our nationally trademarked Pay Per Interview Publicity® pricing model gives you accountability. You always get media coverage for your money.
You’re in Good Company
Our client list numbers in the thousands. These are just a few names you might know.
Nothing Will Increase Your Sales More Than Favorable News Coverage
Publicity is persuasive mass marketing. Your pet product will be exposed to huge media audiences. Newspapers usually reach more than 300,000 people. Magazines reach from 800,000 to more than a million people. Even radio audiences tend to be between 10,000 and 150,000 strong.
Your media coverage makes great digital content. When the media adopts a story to run as their own, you know you’ve got compelling content. After your media stories have run, you can repurpose them almost endlessly. You can post them on your website, on social media or in email newsletters. These stories are like authoritative, engaging references for your product’s quality. And they reside 24/7 on the internet, promoting your product as long as you want, searchable by potential customers.
How are you generating interest in your product? Industry marketing platform HubSpot reports companies that publish 15 or more blog posts monthly generate 4.5 times more leads compared with those publishing four or fewer posts. The emphasis on blogging will only get...
Back in the mid-1990s, Media Relations Agency was instrumental in helping neurologist Dan Cohen, MD launch a little product called Breathe Right Nasal Strips. We accomplished our goal, which was to get Dan all the media interviews he could handle. He later sold that...
A strategic approach to brand marketing becomes even more essential when you do business in an established category such as coffee. Many consumers consistently reach for the same brand at the supermarket. Our challenge was to arrange TV publicity for City Girl Coffee...
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