CEO, Media Relations Agency
Marketing thought leader
Author of the best-selling “The CEO’s Guide to Marketing”
“Someone in your company should know about marketing, and it starts at the top.” – Lonny Kocina
Now in his 60s, Lonny Kocina has spent a lifetime in marketing.
When the internet was in its infancy, Lonny had the business foresight to reserve available portal web addresses such as publicity.com and mediarelations.com, and advised hundreds of clients to do the same. This became the springboard for Media Relations Agency’s digital marketing division.
In his spare time Lonny has also taught marketing at the college level. He currently teaches his popular Strategically Aimed Marketing (SAM 6®) process, outlined in his best-selling book, to business leaders and those working within the marketing industry.
Lonny is available to speak about his best-selling book:
The CEO’s Guide to Marketing; the book every marketer should read before their boss does.
This book introduces a six-step process called Strategically Aimed Marketing, or SAM 6® for short. In his presentation Lonny will explain the SAM 6® process and how it will produce more leads, higher sales and a stronger brand. Lonny claims that learning the SAM 6® process is guaranteed to make you the smartest marketer in the room.
Lonny is also available to speak on:
Past speaking venues
Founder, French Meadow Bakery & Cafe; Peoples Organic Coffee & Wine Cafe
Banking Center Manager/Business Banking, Minnesota Bank &
Founder & Executive Director, Depart Smart
- Networking before the seminar–this gave me a chance to find out where others came from to attend the seminar
- Seminar—Since my company has been studying the book and learning how to apply the methodology, I found it very helpful for me to learn how to improve our application of the SAM 6 process. Lonny’s examples were very helpful. I must now tweek my code sheets!
- Closing comments- When the seminar ended, it was fascinating to find out how each person/company is using the methodology to help her company reach the next level. The informative and casual atmosphere was very conducive for the variety of questions and comments that were asked in the session.”
Development Manager, Depart Smart