Lonny Kocina
CEO, Media Relations Agency
Marketing thought leader
Author of the best-selling “The CEO’s Guide to Marketing”

“Someone in your company should know about marketing, and it starts at the top.” – Lonny Kocina
Now in his 60s, Lonny Kocina has spent a lifetime in marketing.
When the internet was in its infancy, Lonny had the business foresight to reserve available portal web addresses such as publicity.com and mediarelations.com, and advised hundreds of clients to do the same. This became the springboard for Media Relations Agency’s digital marketing division.
In his spare time Lonny has also taught marketing at the college level. He currently teaches his popular Strategically Aimed Marketing (SAM 6®) process, outlined in his best-selling book, to business leaders and those working within the marketing industry.
Lonny is available to speak about his best-selling book:
The CEO’s Guide to Marketing; the book every marketer should read before their boss does.

This book introduces a six-step process called Strategically Aimed Marketing, or SAM 6® for short. In his presentation Lonny will explain the SAM 6® process and how it will produce more leads, higher sales and a stronger brand. Lonny claims that learning the SAM 6® process is guaranteed to make you the smartest marketer in the room.
Lonny is also available to speak on:
- SAM 6 Process for Business Owners and Marketing Managers
- Six steps to more leads, higher sales and a stronger brand
- Become the smartest marketer in any room
- Strategically Aimed Marketing
- What Every Marketer Should Know Before Their Boss Does
- CEO’s Guide to Marketing
Past speaking venues
- Sales & Marketing Institute
- MarketSmart Academy
- Sales & Marketing Executives International
- Chambers of Commerce events
- Rotary Club meetings
- Dakota County Technical College
- EncourageHer Signature Networking Luncheon
- Marketing to Go national webinar