Heather Champine

Partner and Chief Operating Officer, Media Relations Agency

Trusted media and product publicity expert

“You have to reach the media, tell them your idea and show how it is relevant to their readers, listeners or viewers before they’ll want to feature it in a segment.” – Heather Champine

Heather is a creative and dynamic driving force behind marketing campaigns for companies ranging from the technical and complex to the fun and quirky. Her client list has included national brands such as 1-800 Contacts, Great Clips, Widex Hearing Aids, Bausch & Lomb, Nature’s Way, Intel, AT&T, Fotona and Nash Finch. With more than 20 years of marketing experience, she thrives on pursuing unique ways to elevate brands, help increase sales, educate consumers and, ultimately, inspire consumers to buy.

A multi-faceted leader, Heather has the keen understanding and insight to know how to run an integrated campaign and what it takes for our clients’ stories to become the news. “Our clients have experienced the power of publicity. My team of publicists, many of them former journalists and reporters, have secured local, regional, and national exposure on the most desired of media: the Today show, The Doctors and publications that include USA Today, Self Magazine, and Woman’s World,” she says. “I love being in partnership with our clients, from a new product launch to creating the stories that their target customers cannot wait to read. These stories connect our clients’ products with their target customers to help improve and change lives.”

Heather is available to speak on:

  • Don’t let your PR strategy go into hibernation
  • How to maximize publicity
  • How to make your product a superstar in the news
  • Beyond the PR newswire: The media has reserved a space for your story
  • Using SAM 6 to build a media toolkit
  • Media Relations 101: Creating a media toolkit
  • The importance of customizing your publicity campaign

Past speaking venues:

  • National Association of Women’s Business Owners
  • EncourageHer Signature Networking Luncheon
  • Florida Public Relations Association
  • Sales & Marketing Institute
  • Chambers of Commerce events
  • MarketSmart Academy
  • Sales & Marketing Executives International
  • Great Clips corporate meeting
  • Kids n’ Kinship Gala
  • Dakota County Technical College
  • Minneapolis/St. Paul Magazine Community Impact Awards
  • Marketing to Go national webinar


“After hearing Heather Champine and Media Relations Agency’s presentation on their media relations toolkit, it’s not hard to understand their success. MRA delivers strategic plans when representing their clients and marketing their clients’ products. Through a structured process, MRA delivers results to their clients in an organized way and I’m so fortunate to have had the ability to learn from them as a fellow public relations professional.”

Trish Robertson, APR, CERA, MFCEP

Election Communications Coordinator

“Heather Champine with Media Relations, Inc. gave some great advice for getting publicity during her presentation “Media Relations 101: Creating a Toolkit for getting the media to knock on your door.” She presented in an easy-to-understand format, demonstrated her expertise and showed enthusiasm for her topic. I hope I get to hear her present on other topics in the future!”

Lisa Wilson

Edison Estates/FPRA

“During a recent Media Relations Agency presentation, I was impressed by the group’s strategic, creative process for obtaining premium coverage in today’s marketplace. ​It takes less than two minutes for Heather Champine to prove not only her high-caliber grasp of public relations best practices, but also the multi-faceted expertise that her well-trained team brings to developing compelling stories for their clients.”

Sarah Nadal

Communications Manager, Shell Point Retirement Community

“Heather Champine knows what it takes for a business to earn more media coverage. The advice she shares in her seminars is relevant and actionable. If your marketing is hitting a plateau, attending one of Heather’s seminars will help you break through to the next level.”

Robin Roberts

Chief Advisor, BrightPath Financial Corporation

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