The tool set for communicating with your customers has changed for the better. Social media plays a large role in customer service, sales, and marketing – and it is growing faster than any promotional channel ever has in the past.

The tool set for communicating with your customers has changed for the better. Social media plays a large role in customer service, sales, and marketing – and it is growing faster than any promotional channel ever has in the past.

Most people are aware that Twitter is quickly gaining ground as a mainstream social ‘discussion’ platform – it allows the user to ‘watch and listen’ to the activities of those that they are following. What some don’t realize is that Twitter has become a key component in helping businesses manage their marketing content and expanding their reach.