The CEO’s Guide to Marketing: the seminar every marketer should attend before their boss does.
Media Relations Agency founder Lonny Kocina speaks about his new best-selling book, The CEO’s Guide to Marketing.
The SAM 6 process which Lonny outlines in his book will bring clarity to marketing like you’ve never experienced before. The SAM 6 process is literally a step-by-step guide to more leads, higher sales and a stronger brand.
While the title suggests this book is only for CEOs–the subtitle points out that it’s not. If you are a marketing manager, writer, graphic designer or anyone else who has a hand in marketing, you will benefit from what Lonny has to say. He will guide audiences through understanding the SAM 6 process as well as help them assess their competence in each of the 6 steps.
Once you learn the SAM 6 process, any confusion you had about marketing will be gone. Lonny can make you the smartest marketer in any room, and that’s no kidding around.
No seminars are currently scheduled. To invite Lonny Kocina to speak to your team, click here.