The CEO’s Guide to Marketing; the seminar every marketer should attend before their boss does.
Media Relations Agency founder Lonny Kocina speaks about his new best-selling book, The CEO’s Guide to Marketing.
The SAM 6 process which Lonny outlines in his book will bring clarity to marketing like you’ve never experienced before. The SAM 6 process is literally a step-by-step guide to more leads, higher sales and a stronger brand.
While the title suggests this book is only for CEOs–the subtitle points out that it’s not. If you are a marketing manager, writer, graphic designer or anyone else who has a hand in marketing, you will benefit from what Lonny has to say. He will guide audiences through understanding the SAM 6 process as well as help them assess their competence in each of the 6 steps.
Once you learn the SAM 6 process, any confusion you had about marketing will be gone. Lonny can make you the smartest marketer in any room, and that’s no kidding around.