If you’ve been posting just enough content to get by, you may be getting mediocre results. Wouldn’t you rather have ‘awesome’ rather than ‘meh’? Blogs are a proven way to raise awareness of your products and distinguish yourself from your competition. But blogging...
Businesses that blog report getting 67% more leads than those that don’t. Yet some blogs fail to get the desired results. For a limited time, Media Relations Agency is offering a complimentary 5-point blog audit. We may find new ways for you to improve your blog’s...
Blogs connect customers with products and influence purchase decisions. Surprisingly, many businesses owners are leaving money on the table because they still don’t feel that blogs drive sales. Or they may believe that they don’t have enough content to keep buyers interested. Leave that thinking to your competitors, because blogging for business works. It’s an extremely cost-effective way to connect with your customers and prospects, regardless of your industry.
Content marketing strives to inspire, influence and move people to action. But when you’re under deadline and staring at a blank screen, those lofty goals can seem insurmountable. When clients call us to help with these situations, we may use one of these five types of share-worthy content.
Today’s blog content is competing with nearly 50 billion other web pages on more than 634 million websites. As we advise our clients, for a blog to be an effective marketing tool, it must be interesting, informative, relevant and well written. Also keep in mind that the public’s hunger for new content is epic. Wait too long between blog posts, and your audience may go elsewhere.
We help our clients attract more blog followers by creating a steady stream of engaging content. While readers understand when they go to your website that you’re blogging to sell them something, they don’t want or expect all blog content to be product related. They want to feel smarter after they read your content, and maybe even entertained. We collaborate with our clients to create an editorial calendar that offers a balanced mix of topics.
If you promote your business on the Internet, you need to be smart about it. Our content marketing services are exploding in popularity. That’s not surprising. Every business should have a content marketing strategy because it has a direct impact on purchase...
Do you still carry a pager? Probably not. You probably also don’t market the same way you did back in 2000, either. Today, content marketing is a major component of any comprehensive promotional strategy. How does your marketing budget compare with those of other...
You might think that Google Analytics only helps you understand how well your website is performing. That’s just a fraction of its value. As certified Google Analytics experts, we know how to use this powerful tool to drive more effective online marketing campaigns...
Content is a valuable marketing asset, and when strategically linked, it can create a chain that always circles back your company and products. Consider the Six Degrees of Separation Theory, that everyone in the world is connected by a chain of five or fewer...
Remember when social media was just for college students (Facebook) and teenagers or aspiring musicians (MySpace)? Social media’s evolution redefined the digital age and is changing the PR field. Journalists, publicists and others are realizing that social media is an...
