To market your product successfully, you need to listen to what your audience is saying on social media. It’s a necessity. You have to understand your target audience’s concerns and questions so you can adjust your marketing to address them. Many of our clients ask me to handle their social media listening for them. I’m glad to help. By monitoring social media conversations, I gain insights about what consumers want so our clients can provide it.
To discover what people are saying, I sift through sites such as Twitter, Facebook and Pinterest. I find out what people are discussing. I learn what they already know, what questions they have, and what benefits they seek. I search by industries, products and keywords. I even research clients’ competition.
Social media listening may confirm that clients’ messaging is on point. Or it may show there are topics a client needs to address. In my research, I may notice new industry issues. Emerging issues give our clients the opportunity to become trusted experts. They can create content and advertising to meet a growing need. Clients can become valued resources consumers go to for answers.
Social media listening lets you find out what consumers are candidly saying. It’s like being able to eavesdrop on thousands of frank conversations. Marketers need to use this unique tool.
Social media sites are huge. You need an efficient strategy to find the information you want. As an experienced listener, I can provide you with organized information in a timely manner.
I can also help you put this information to use. As a publicist, social media insights help me craft intriguing story angles that enable me to arrange media coverage. And the writers, web developers and graphic designers at our hybrid agency can help you incorporate these insights into your overall marketing strategy.
A few consumer insights could fuel a new campaign or help you tweak an existing one. Call me at 612-790-0872 or complete our form. Let me know you’re interested in learning more. I’ll tell you more details and answer your questions.
I’ll make good use of your time when you call. Let me tell you more about how social media listening can help you improve your targeted messaging.
