When I learned that one of our client’s products may help 60 percent of the population by countering insomnia, I wanted to share their story. I knew that if I approached the Livestrong editors from a scientific angle, they would want to hear more. About 3.6 million people surf that site, seeking ways to improve their health and life quality. Statistically speaking, close to two million of them probably suffer from insomnia. I approached the editors, who agreed that this angle would catch their readers’ eyes. The final article, featuring advice from an industry expert, recommended 12 tricks for falling (and staying) asleep, including our client’s product.
We arrange so much publicity for our clients because we know what each media outlet is looking for, and because we know what their audiences need. I also love that this kind of publicity helps to legitimize our clients’ products.
Are you ready to reach and teach? Give me a call: 612-790-0872
