How can you draw attention to one specific dietary supplement when this billion-dollar industry already gets so much media coverage? We did it by side-stepping the ordinary – the stories being repeated everywhere – and instead asking the expert guest to discuss his favorite supplements of which most people are not yet aware. This “what’s trending” angle gave him the right platform for describing the features, benefits and research supporting our client’s relatively new brand.
As you watch the clip, pay close attention to the last 10 seconds. The conversation between the guest and host was completely unscripted, but it resulted in the brand being mentioned three times in quick succession.
Variety and creativity make my job fun. Even though we arrange TV interviews such as this one day in/day out, our team holds frequent brainstorming sessions so that our approach and our angles never get stale. This is also one reason why the media likes working with us. Our work helps them keep their programming fresh and interesting.
