This Media Relations ad will be seen by decision makers attending two of 2014’s most important health and nutrition trade shows: Natural Products Expo West and Engredea. The ad features Partner Mike Danielson, standing before just a few of the media stories we have arranged on behalf of our clients over the last 25-plus years.
Mike has been the driving force behind the health and nutrition division since its inception in 1988. He has been involved with hundreds of the most successful consumer and business-to-business promotional campaigns within these industries. He feels most energized when he’s helping clients translate their big-picture goals into detailed and effective marketing programs.
If there’s an attention-grabbing angle to try, or a connection to be made that can make a product even more marketable, Mike will find it.
We’re the agency that we’d want in our corner if we had products to market!
Media Relations schedules and books more media in the health and nutrition arena than other agencies because, after nearly three decades, the media trusts us to deliver exactly what they need.
We know health and nutrition, from natural to mainstream. We represent clients in many different sectors of these industries, from ingredient suppliers, contract manufacturers and formulators to marketers, retailers and healthcare professionals. Our connections and experience are extremely valuable whether you are an international ingredient supplier trying to enter the North American marketplace, or someone wishing to market a finished product.
When you really specialize in an area – as we do – you create opportunities that others miss. We are strategists and communications experts who have spent a lot of time developing programs for our clients. We are well known for building relationships with thought leaders: the healthcare professionals, researchers, celebrities, best-selling authors, trade and consumer media, publishers and other key opinion formers who elevate the status of your products and make it possible for them to grow into recognized brands.
These vital connections don’t just happen. It takes quite a bit of skill to stack the deck in your favor, and to know how and when to execute.
Our performance-based fee structure also makes us unique. We take on a certain amount of risk with each of our clients. That means we have to be aggressive. We have to understand what works and what doesn’t.
If you plan to attend either of these events this March in Anaheim, seek Mike out by calling 952-697-5214.
