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The average American is exposed to …

by | Feb 23, 2006 | Advice & Tips

As someone involved in marketing, I thought you might find this interesting. I keep hearing statistics on the number of ads we are exposed to in a day, so I googled “the average American has been exposed to.”

The results support the joke that 97% of all statistics are made up on the spot. Here is what I found.

The average American is exposed to …

  • about 3000 advertising messages a day
  • at least three thousand ads every day
  • 100 advertisements before 9 am each day.
  • 247 advertisements in one day
  • 5000 advertising and promotional messages per day
  • over 30000 commercials each year
  • hundreds, or even thousands, of ads each day more than 3000 advertising messages each day
  • 3000 ads per day on television, radio, bus benches, billboards, etc
  • 247 commercial messages each day
  • at least three thousand advertisements every day
  • more than 2000 ads a day
  • over 3000 advertisements a day
  • 4,000 marketing messages per day
  • at least 3000 ads every day
  • some 3000 advertising sermons to this grubby god every day of his or her life
  • as many as 4000 ad messages daily
  • some 3000 ads every day
  • over 1500 ads every day
  • a full hour of advertising every day
  • hundreds, or even thousands, of ads each day
  • over 3000 marketing messages a day
  • 3500 ads a day
  • an average of 3000 advertising messages every single day
  • more than 1600 advertisements each day

I didn’t want to spend a lot of time on this but I was curious where the 3,000 number originated. From what I learned they simply source each other. While 3,000 seems to be the most common made-up statistic, I’m going to use 1,724. It seems like a more believable number. You can go ahead and source me on that.

Written by Lonny Kocina

Written by Lonny Kocina

Lonny Kocina is the CEO and Founder of Media Relations Agency which has been in business for nearly 35 years. During that time, Kocina also founded and sold two other businesses: Mid America Events and Expos, and Checkerboard Internet Services. Prior to that, Lonny worked as a marketing director for Investment Rarities Inc., a company with sales over 4 billion dollars. Kocina has also been a long time member of Vistage International which is a CEO peer mentoring organization. He was also a volunteer marketing mentor for Junior Achievement and the Carlson School of Business. For fun he has taught Principles of Marketing at the college level, and his recent book, the “CEO’s Guide to Marketing” is an Axiom Business Book silver medal winner as well as an Amazon bestseller. Lonny likes to kid that his third grade teacher may have summed him up best with a note sent home on his report card. “Lonny is a daydreamer and he’s getting worse each day. He complains of a stomach ache a lot and I don’t think he likes school much either.”

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